
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"16c6e4ce5c7287398d0836a1b45a786f","s":"f9e77dfaaa26a88d"}