
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
{"ct":"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","iv":"3dba0d416ea284ad5273f44c6475ea6f","s":"19debc635a78387d"}