
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"ad23fb9be8fa00b54ab3f5e3779d2464","s":"7c670ddc8a2f242b"}