
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"50b33d18d30a8e179582c70aac19c4ad","s":"1ed3752af1fcb808"}