
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"c2aecb568429c7f19903bb5934a18417","s":"59963fa7c1846349"}