
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"dcc55d466303a58f72d77e1fb5f34c17","s":"805e3625e10fbbc0"}