Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"32313fd27ed754a7fdf26111ec4d57e6","s":"068c32eaee703273"}
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