Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"513af7d1f4415f4da4be78066116f490","s":"38871174ae0f8ec7"}
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