Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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PSbjpeBG+daKn77jFxLVSQ6iRwq3vDWpiiBcPQnbMo0ImesiLW0XZfrVsqz\/IxlhndJhqwynB7TsFKQrQXp2pcDztxu3al5jNSLTh\/PJ4EY45SgeYqVPzCtj40b5DDFm5sK1YpGCIr8vgnDJlG0kgXVgogpFg\/a2ORzkP0JbkyF3Fl4qR20lKdq7qL8\/yIJqL7eM+81kQkMOxDuN34I9DvXs6R7NojJEWEMOGWLNKWI\/Y3SaDLmbqgIZq8mO5KRykEyInyDFbgH4pPh8AD7Wv1fDJ7Yyseiz77yVKrMW5v3DHx4sYAtRD3Q5wP7IEc20coh4vEHhWtUxwyhysOIlxyan0Y4z+oNr0+lFArb72pOevcaRibETexaQpTVlQPODsUr7zj2N0jlPIiibghuOrJmLyq1TzGGR6mWYlEQdsAMdGHtXBqQYDlDfpBrnylWDeQbBuuA6jPDyl9SO7XFR+CJteoq3Oago+5TizVgY3vvDxkddVDbtGy9b3\/ozG1RE8u+SehZt7KMnRSO4Z1t\/eOe74\/pLHxG1rnR3kP8FZlDjZrNDzm48tGlnxqFsM5mDSDvRovTCxbSL6rFGpr7oEXf7z2g9PbLFr278bKx6KRO5n+xUOBh0wNhg\/MC9baMwVXI0y170dh1vNtnYViqEVGhVw+gxLYrtMEovOuvqrc20eIq3P+FbcH6BFQa9glxFmuz2Ui\/9D\/I2z3GVi8EmM\/q0CSGMKsdzzAWiO146QBMm2l1Z3HtI2E4m7PCKELYt0CnolaOn89IAji+6U9sT1ZGqd5Nmuem\/yvdVkP7myg1g2YxZMkTsuBDlyHK0usou+zlNdlqjl5ioNWLoiiAYpmU7LY3fsOfg5iMENXInP87nwylvhOMOMoCysbydXnPDWgAFlOz9ShYIGVRfiV23vIiq0JJFIpTH83EMY2cXB20zYRktYFwqB1JhgQyXL6L2kM3qgx4wzJoiMqzL3O0TXhGfZEYIW916u2kkuu85TijcAJZ4y7\/WCnUdJrnEIcZtMoEVkfDf87FkG6Kml5hRVcbrlr4s4XiADaoegSQ+AMFByKMQn3YI7wbUYanMWhNEcEPTowkYZ9umEjiRX39KZof2+1O4zEuuS\/UpB0aeEV4iAcB8FqT67XdwMPgTG6Y2oSs\/\/0JkIHwfWeaJKlN5EKyn\/ncDP0\/PpyZOwlYbTORVwQoRZqGrLrp61ioHZA\/Avv7tS3QgJsWB7bVZA0JIFHZiO4KAjbPDG0RJW0PU336PMXKCWNqbniMn2FxTU2AqpczWER2fRSnlUHqHTPm27uFmKO5nJvO9pCWQMuz8w1ciMpYIMeVOLnD6zuADVPSjVS9xW4kGcv7WzeYMnyNwOUPx+lfjXNuBOadWgwS8J89lHe2cysYZMyk1R9KNmlpVTj1sbO3uRrvmBjCJLzw0dzTwFuftmjo79b2U1APUMLShlEP1\/nuArMb1wWgXWKrY5HLBsta58TV1csOxXiGTPFxXGmXZtgC7rzylKz9PzUMULGfb71Jxg1fx4v6U+i+IjMr0VwnoG6oErdtKysaMhQOW6R6Ogx6RRIymLLNViclYLV+u0zZcn0pxVPeerVgr7OkmSFgG\/f3CESvNUmBMyX5VH9nIo59FB56JUDL\/9UiW0RrGK\/3UpSIu1bUVXKD5LNcGno1w9sWuHWGsONZiiuR0zuX9AzFpv+NiS2n6wCHKowR7\/vBxt12fVb3xW461hctQeK\/GTgiv0ioTov1DMoJMADyzuAMV+X7+1YtirynkuhmEVNvb1FGvOuVHF6c5WdyloVAglHJKhmRSHMsKWswEQaQ4xkx9+z9+Cj2UNprwRioWOAcAAHw8bV4Zt\/4woMdoOQnyDM8OF0MIrMEcKzi5SUWVqZDeaTFkUEtVJv0yNJrMM3IswIKpBNe2\/oWhHOdba2bELpyeSHEBrM6knjtyLDepboke5T\/mMSSyxN8Sh86SJNgxeN9EXD8zwWsLa54e9H10Xo7Sf4FP4aD6RiDMl9CgGUhFxnBy39DyOH5hloz+j1EAUxxS17ySHIoJyPrJOPQ5LNVgtnn29NmgNYcWkFOQONTMbf7pgT50qAeYcondFwjmQ6IcWx+8imPzZ8UwF7KQwC3\/kTs50D3r\/BIazJXfPDAFl10fuIBK97jU2b\/nKLinuN468tD0T9KDjW2wTUR6U2vdLc4l5itFb0Fc26BDJSlsFVgeTLQCw8P0W\/If\/Ekwjym3mz1K8qD\/AB5HIifpQMhub6ORGPhMU5b2H5ADs8XO0gMdk8y3+tjrI1PAcHrkC+9ALamDRg34RoT\/hb0BcHP6e2w2N6eCr\/14xu8ASU6e7YiJrcmz5vIC1b3Ew\/dCg4pr6gunopkWaHnlulgNiIuCkvG69o5p6Zqab8+OYLBRADOuMQbJ7DRnwY5lr3S2OA1drfRsPnhUfP\/zHawvPeZzhuISTC7ubmpm+CXwD5El1dgjH2f0J0TyFw5zgZTTMWaATmWESeM0nvnmxmuk8ehjHtmzGhrjVingr1ockfmhTr26bWoT1ARuQ7A5Ozxi46YhrTuFTsDrIOtrHOByCN5Atu9GfSztTc9spPJE2H4mmHsGFL9i7hA77IHiG3PkCVZiZpnU10DspI9EslKKYFtC1UGV+8eqItydHzVroHEGrm2llIqieZ5y+ebLr+C2f24CFiIKoVqUMcJ8leqJvbNCsU9Tk\/vWMVglR6g3bYYTVGfL0VnBa1ePH6E1vKoKqykMjdvumpXlEURNePtnDQnsevNSgi1MRXiCZLvxEgrgdR8fM7ClmaVG0FzxiLIc5MLvjJgjE6OA43oUzmBZzkM1ZX+evSCNHMWqCcSo9eMV3RCoExy9LBpNd4m23Vg3d8ILEdlfomcgoTYG258Rz\/UrcH\/wQZfkfqfko0htpAGJiKLZbtaW4xyZcSnc8tmssfypltVpOATI6AsYtzIMy5F5N8srjHTEyBDPBl1jX0bWaii6ra0qkaTT4mhZXxAO4ioDJ53YZBizAcJhXP7mu6GFoJbSeAWtcv\/XsE9wQ4+\/gUlL4WA5L9G4V5gReswOu\/kTsS1NGgGX5pb\/C8q61ZbXsDV7uoccj3m30ojDrzXfk6EtzFwcx1uv6XFgLRDut2jc9OEluxFing7m+EzuWRkojMzdTi1peYh0RMIshzFSKUuDcqqenjSie0+GD7IZShMpBNhD1plbEOQG8clb8QK7YE5NJHow884rdsCaMNxtZbpf9gIOez8Tv9eWpTFs97T2wjUQXVFvrOwppzJpfLZvXe0+rXPvF8MiO3BPBsosGI3ajS9+t2Al8P7wDOlzgfS62Q6v7K1qYVRLiLG6VeP8KG9WIW69Stn0uZ85ydtVcu7IJzkVzvhEp+a4kiKY5UoZYz1AZTsxQ68JrCp+iOyEDWHe5LTXxXrtV8NdqUN\/A7VKOHuSpocyKreCmdCHsQBFo21gShniD67Z0dLk8GaHjt38OCZxBwcn0QyeLTVAFeO6Jw1I+ojhyOMqxmdJ8i\/NRAWnpbglSDl5EWGgdL7I1OdFLy1dbLlrroQCF\/5Kw78fwS\/iV17eff0rSJQiabXbdsVoIYajT2YzOzOjMBfWdgx8wpBsJm6S9HwtDCnuCe21WIoEXfTemFWgPypCU1wLy9Y\/pC33qqdZL90JBtn4MA8kJhGHBKSF8\/dtfrqz4v5bTj7Qs8\/20KgMyWO++KRZhv0TFC3iOEsSM\/K92wn1YLDqSChslWoQy\/HifX3gXWBY5kVkalLjomJYM2AreMm4af32+XH4t6vLWAGR61pFde6URfBQ1X2CUAztKv0Zxy0W1JMs5cHoK1wrh0eHqHKTokpIHANsLgOYIed6K\/BKYRylbmtXHWVqDXSxcxHF9w8w5XR5vYzWDCnay1h1qGTtzw9Sjvj3LaBUf5wdiHxy904D1I0ON9Wsuy+s5R5Y5fvtPqVOJGB68U88HOtdwnE1Vu\/RHpSEuQX2JV3khMQkv1z\/Mb1g6Z7hzxDfuYxal7zPzdrUg7KLJJrj5tLthDMPgj3xf\/MC11KUZqWn8fOrPhnRw7VBrBxoSs1lej6o33aw6pol+r+QXInOlJmhPweoKtuAkX\/CLcp7uHVZr5nd+QVG4XVO8lWQTPxbEKw4RWnJe0j6aZCkKce\/Ph5wBUV9g73ZXh+mztnRMJLIbHNWlElw3ilpYlhCuS1OYQe+1w5Y7p8YvGQiTkQ\/HOhrUOxKq0cZ8e1jbZWOSWnYj62rEADFmsYxWDuLP7MNEkpWT2pw\/\/0BiMOj7ztZkSWReOjleOUwDlBo+MjUJbMo\/nOueH26YNt9R8q4Sl2HnCz3v1c8B\/X6v6DgOuF32k976LyDoCiRBfvlqvo1P8xTPluP6132v33re88E5X70jSkxUtLG4HezvWYYPvz7+lxfykRz7WxvSYSATsl2\/2jcdIdqhpJdtJHWs6UtkcZCGjgcP9GyOUV4FGfScvPbwS6AHK0PcANWZz3IbJLInmvzxFLeIzgtAg9f9IxY+ezS8Sb4h94yfaskAPITDngHGn2rFGrBqVC9qlyDhtiyTVQqN15SRqVCvf0f9PKdc3bfcqPdvgqe2hAhOR+9rkizrPHan8HU2v2JeWskbU5q7Ks68yl1PM91ZfqBBwFIgkSojx1NVcuAtWVdfju4N932c7xz3wrKphis9Aegs1h2HVcf\/1tyc1Y5lqsGxHLM5mG5mPb6NwRC2zp7ehy\/i2dia2UhSH\/UiwEF8mEkJvoiNenJvlNWAnTcUyCg22JOhKC1TbdUMRzSak5i2O5Y1acgWlqG3GxrWXLnK1TPUHLuI2GveTCFXCZ1ZVJ2f6mJ+LOtSOwWtsZyZ2Z72N1S+NZmxG8WY8LIaEU8EsQFlEJWx6m0Fos\/uVtUgF\/58JMLdpMSTCUtlnQpecFl4hk5DuCblNRioDM16K7S934uDrBxizAzRxtNprjYvGdGfmjauVr5x8p0tM6kS6AHJbzusQAtgnpoBmEi8449hA7XqJHUCnFr\/43suoP8DN3qsB6yt9HvYRgHRVYCwB9Cx7JWoa6uMWVRaeF8cCptrDa7AAGwgHiIEXhzxmBsvNFeybf5FlUjbZgiIhiXs6SlhEg4I\/tWh84dvEr57YxvIlqPr9PptiQYdsbCJZ1iLZSE2muqmVrHA3hBg7QNuxk78TDYHQnqj4PYZ6IoSFA+MuZGyVjr5x5VpvDGf9Q0efWQP88FkxJbgs0cECrZGfY\/gRGdLCBI0RWkrhQ85lNVFEDfwFfFyi7Iej9TL5AI+pIHewDQm1E0PbwM4BJAfBl+5V8lrxnXon3XNWR14VDwfsOCiE4ppYa8XmabhC83YO6NthjxVt+lvP2RrM\/wGbFRVH0fnRdTXH9\/9jybQ\/vL1kYRQMb4zYoq\/MqVuNf\/Tdp6+m8VTLCmUsTKjkuet6opfMh4yWwEMs1q2tymtzFLMS4=","iv":"64c7a3865102a2ccfb730ac8ae4e0128","s":"7cf56234e7cdb145"}
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