Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"6f5c0175f9190bb3735c79cd7174693e","s":"0fbd20f637e12db5"}
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