Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"bd558ffe3307c9fdd0c888627043fc3c","s":"3b9d0ec986a89389"}
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