Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"5fc3b982193387cd1559a533768c62c8","s":"04ae6142ffe08a6a"}
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