Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"3eea6ae9868f7625f0d8f51bfd5f41b7","s":"d2dfbbe436f21a37"}
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