Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
{"ct":"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","iv":"e24b2f6ec5131a82f3796005f9ff6d30","s":"0085ec30fc26f443"}
Share your thoughts. Click here