Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"04d1ad58e29a4ec26dfae4f8ba2a5ac0","s":"7c6d198418941fa2"}
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