Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"5e9860b20b6d6315edfd39772f928aed","s":"09e2f357ab1a903c"}
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