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Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Oscar de la Renta spring/summer 2015 campaign image Oscar de la Renta spring/summer 2015 campaign image

 

By Sarah Jones

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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