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Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Oscar de la Renta spring/summer 2015 campaign image Oscar de la Renta spring/summer 2015 campaign image

 

By Sarah Jones

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
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