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Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Oscar de la Renta spring/summer 2015 campaign image Oscar de la Renta spring/summer 2015 campaign image

 

By Sarah Jones

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada Group bucks slowdown with 18pc revenue boost
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