Marketing
August 22, 2022
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary
{"ct":"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","iv":"f8cb12e02da7f3d411b3e73691fc5ece","s":"5608cfd2c8ed8070"}
Share your thoughts. Click here