Marketing
August 22, 2022
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary
{"ct":"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","iv":"b71268e61e53031308d7aade32add34f","s":"f248bfa5600088d7"}
Share your thoughts. Click here