Marketing
August 22, 2022
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary
{"ct":"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","iv":"10c7ebdaca3e60665ef9c5b2345e526a","s":"d3000f13591c4e34"}
Share your thoughts. Click here