Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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84cs11g7DLgDrLOjIdKr5oLyXGQeSY7EwMPDOHqfz2kXgSZsVPA\/ly0PLPNzvyBhcNInx5LSVL+H9nzLY\/LzklSOUhwTTA4IslXnO6P6AdXMCCx9QGliQBPqZ\/A9idW57rSnGMosbVZaKjTRBff3QDqLtuhv8EM8eRWSOhX1jbIoqstwNl1tv0aEqi4CkFsG\/3DTn1Tjm5mLvteU\/A9nG3W67YBHG8hmkB5JUBvQGU4TY0OIEXFDeRMkdLmYLD\/gnVoaAy3Sr\/nCyLdFmXkBOsZ6WzbhQgqOQfFJ3\/8vN1UiLZ7hyA7fBczEcdpYuIE4Qq8wEM4hRq946eTvIe\/fZoD2XhpQVxwsP\/Tyc7y6atcKfklgZm76bnAU5UiGJDy7K88WrEPaP+b3r18AicF9\/lrhVFl\/S9Y\/szMcAdl3RDtjO0gG+4AaI2Xe+xDvzLeNoZq9sQA04yqanGCuSUn539QZd+avgd5fGD7Plk8TqwI0jseizEZZQvjWcoCrbcdBHLHpTpyyj4ZH94tBpt8SqEs1L9PwRq\/sBlM32f6mT3HAdzEUI5f9WMI7cLEq\/wEpqqgXU\/st4tCjQEoyXNl8sU17Cl9B9b6IK3BUdSJdogUunISU5aY8jt18F1DW3Y8uJ1Fj9w4\/xhNlDdLdctfejDCVwrug4AhphwjVC0p9ax\/EEfoRGSkjCrWLfbwHP3IwInz1w4Pl8kIh+9s9gQ6983QzWNcV+zul9tY1Y0I8n9NVygjgPgqv8Wfu8MLmIeWINStQTA2lp1EytemP0vgN6QmTiokWP5PRkxBPVe6tgPZ+cr\/IW177rDqzA5kLeQJPRJgRSUX\/IO1AH0ykpnMSdOI809M0c6gmtXTi\/QJBNEg8o043YDlBfZ0Gnszm0Ueia0jzszRG\/xpKT1yAI3pU\/Js9+N1yqICuAsO3wutlL9habc5PecM2TQtO0YoHVmurxQHkt38\/KMlz5KLnV2b5cYzigXjOQ9WasEpOcWr48wpoVFCYbh\/o7Ee7+5\/0owbkFwohXTboEcNWYyg8jh\/rmBKMATSR\/rdjjB6tDMCp2fSx++nWZh6eeeDPpF0NFbqs4Joz85bv1XUyT8MPb4gtEU5DGkO+ZCzAquPK1H9\/hgKO+S9lilN4INuQOsltbVDekxWF4sAvlzAaNMR1eL7xxmPbu\/oVWuXHMI2qzLk7cMf2dfzPdMT0p8sJBRJQRaZn1Sta4KQwKuCOTA84voiZYJHirGI5ejJr3uzYAHXQqcS+vsRupwyBIFmnu8rf0V40JStEjutiMeIkWN\/3MCrxs819zZ04A\/I1u2\/cau8eMYhWE6RFZBTaxrznnN9XbKPZunoR8RdJCSHb2ZCxnEDPheckytXxjWiZWirA1smhN85+dIE\/6aaSkKWJXPz8N2FyQqibeUwu4EGwrs\/wxemwaUlpOMrLmj\/py8MDMLqyz7Jcnp4LixufC3N1qyYCp9Y5bWii+8JrYtJ2ZPPMCIt9miN243hEpAanJMWrHgBIzGAjJTqoE8GXFrQukLjTtGpAyYVudVlhhDP1PCloXvEaA\/iYn\/rPX9RtoHXNsZWikbHUu7Kt7MABWV6M20bX3Lt24sJ9ihpjbVheaME7Y5hpZXv+rMG4drwB\/UbOIVaGXjyTPPijRr14C3hpGivAGRR5x4oE83I9AuFnPSzCRLCZP7vjXqrTN8ByUyzEBGku0sVOjZ4OcX3xBZT3QoEEa3FqrE+l4\/1E+Z5yOsZunl5rcXQSoF3HoBFQufa2LXJmdUsiydlm9\/LPW+OUlSh0BMrIjwIns\/xLCzLMHTcBwF2gxiOvyEsvDnQUoYo1lH6XgUkEGcsCkWDSOAMXm9ClI8k1vRTJRMArZkV\/OhVspY4jY2JCdKYNhZuiS6WwjGIRj4NRRIOfqizM8Ph9y\/IMmNqVzBsaMTsFYUK3+T8NXPMWDPLFH9NxiOIaenVFHq6pgenmei9mODdKVQZJVHnCCrJCqHAKo7ISmEPp9ptuO34A1e8FQh78Nztquw7oKJL1Yrbk8b1ZJ6ihpKctlsJrGfeEThUcPodWKYu8CVhjAjmLFz5daucGrZCrs2hySZUQxqexBpyd3B4qYWtZ27mqkxu9d28UP0PbyyKUXc46f+1h64w8i+etsvEZsM092hfKLHcoHQOgdohQkYZUaQGa4sYNTjhCLYG4JildxKDLmO8h2GmAF2vaqNzlhD9llwGP\/poGmVTVPud6brNq8ZE+AK1Jv6TAiDaxLWsVf3QXqsMuTHjHRm9GO7JcnU8\/wUpv1kSumB732edrrYclPZ4mIk7CDOpKm6gTRKaq6hGYSJSJ+FcQe1f2YZHwZHgesHx0UM34FLyPwAYG1+Yidbcj4waw8FxR0CgTwNinVqlF7H87+TC8bX\/A2tj9HLYsjv8lxqFhjPYTTYr\/INkoWDk4CVYVClwwA2z8oc34aKhxbIBvhDzIirCaZa7Idh4vzBKAquVTUSwWyH\/4OYGBbEbmp409pWT0AgNxl4o7W5QvcRX8hptOqAZl4p285yIr72OzUYEJzny79iHpThXn\/lY+RZ5BUs6EvrNwebD2BjNyYJ6mfmEokQ5T3tYuFi7Otii9H\/akXxpAF8fc8ZrRf0UwavsqxNusOdsCEUuw48qE5OuK544OfvcVLEknE8Ork9EWRO629ECVq\/pbx55Wdf059DuGI0rAHCgmorL+vaB433QoOn\/lNhjz55lDTEmTqDICAUper+Q7Eb+k3IWQmnG\/D15D+9qJUTO6A4wr\/ltgi4Tmi0GnmTfAYDjBFiwIza89\/3Xc98gvMiqfMGaQYmY+Bz4NMjBoE5uh9nQtPyyIbDxLu7NKJGzTnIe3gShIhH1TCah6qB0rUL7u8JY1\/OuwfLfozlErvX32qGAfd9yUE2upGXVOqvarFQN9aTyfO+xjweqnIu0jUEcyKRjkCY9s1DHebPJYh7DdKhQhTi\/4EssKz68FUbLP\/D1xzCRyRa5tRZNUGyqP+VCftQG9xVbwb7Ajkntt2XcItts9DYX1Aoz9y9+uABMh9CRLhUXA4+95J1R6RCEo4WLbO3g0vAv4zCMVakXibeHqV0kfwXpjwGTZ+2vRCrWGkP\/AjjmwDilxONo53UOrwAJNqfB4eg628OnRTkU2BU0pEpWFH5mO\/myrPNX3DkLx2LKAjoimVbeToR+qP8GELJrV53f0TfYPqY0qiqS3j2uOZox0hY8nGCr1PvxCPSRvbYrNPH\/dzNTv9k\/udivaC3knkQx30VtYcK1nsAN0aj+3rGk99FJyJApFCp2iVq18FDdn1laFmQxHaxo3i9xcI9OAmaqK4luKYZF3GkVKW1uhS2U7VWUCcLA0tsGA9xvBJA8o6VNMbTtt4iPIrYwlEYCleM5lC2uEPM9g6tutJTEHnXy10Q7CjeTkRCNiuvPSxEqIess8PSt1MKqCSsrPdQz2K\/zeF\/TqOOqyAJUfmUgaU4THUggQW7TLlvyBF2jD3pEMVQWAG9tOfTJ+K1tXwun6OpTp8vhlz6qGVwqCasHlEtfBNF8to0DqrerDKvoCaC+Rj7TCuyr0UmzdjRn2Qy65\/5iQ6kU8dc5LSLJGUy6Ty2SXWLoQ9+5CV2nkcsvc6Dvg+tGL+\/miL5gGyV48dWjNyvYNPBs9039\/x3SWgo7Alt\/mdyiikZfpddMbuK6S91NA7uQjItrBl0GGl0nDV6llAUSFcrprWZUK3vq7QXpBEgkklgTRjnOtDLITZ+XmGf3klKyMlVwKJSB\/s6W8KFCVgzV2Vrc85HL2ZCdLq99E5\/Y1dcbW4pmFL218h3kHlhRsO2EiOMwMaF1xhQu+7imT68FRNGiVc5kB9KNXEknSyk5dV2GQOHiWkY79gPAGJPLXoPSkZrZetwgVe4Bs6lTZzG\/GVPPyVpoRrseiu73BiPyLCa4Ifl5yf9JCE4EqT3\/Y4NZy4Zqt1p4ZoiAOS3k3QAJkcgTE2Comshj65qb5oyHtTEYRlGX6q4M7Cpvsn39C\/EGSmi2e\/faU0+ra3j2l0dE5EEPpxTLovcIXw6AipR9qFXlUWxu2MKaZrTIZmCEDnEHt3hhjB1Hx3gCn7ftkyBHE+xssrALHPCFFV2IQHIFaidkSMAYIV0woFrX2uyviK0lCliU0lLPFxGhmF3mvw8fGcxIrqlvzYY6HrXiWBylJdWN8PyYHyH\/9vkJfKIP0KZN85ZV65Q\/t1ZiZKUmMNRyre4yKzKZdHfzFrK6VBRwDirXSsfp0IH2WKjjEySyIahNbMf9j2AByDPm3IpqCEMdANKyQn4MBdwVNQySajCD36ItmwcgxjGcgDtRs0mcVhrZU431tRvjv46QMz4AgSXxA8OfwbBP7Weq0s3cNSkrkIUY\/m5Nxr7tLeNCZe8sy94Mi0a4DEWHA\/Go5sehbCWRhgUHoh6uy8EPckwgQu1XAjIBpOwNVkAaF+o4AVlTpmhdxTqItSaPkDWvoYKmqWNonojWu+GnEfBmhHoFUKu4U+zrnk3iv2qnubet2DcD\/EvMq13BqgNr+hupIB7jRRqa1vMz3C8+fF6RpiP7wzegOI96qOsQmbkHdwMC\/yojhvJmTEvqMcOhKoEQuUEEK\/XKsdA9BXc0xLYXNxqt6zjdFxs59Rry6io8izbcMj4701H9okrQfROFnkY6clhDLhki7dY5e5nUS9ms+lxZ2N0AbgC+p0fhWG4T7r2Ka9QUM2Z+KVm9yxlICPGiQFk8M=","iv":"289ccfbce88baa47ec8e57c3397a094e","s":"79dc74994b3d31da"}
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