Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"f784cbb61335b3dcf4728846cbf627c6","s":"90420643847af0d0"}
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