Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"2812f29f9c5df864d0376336b43db249","s":"8efcd9093cfd3263"}
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