Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"62f692a30f0f8513fcb7874de1d9173a","s":"f8c7a3e8f2093cd9"}
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