Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"4deeef419fdc55a8bca4b38dad471bb7","s":"6eab556423591306"}
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