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Dec. 13, 2025
  1. Sephora introduces new concept for SEPHORiA 2026
  2. Bugatti assembles owners for seasonal gathering in Molsheim
  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  4. Viceroy Hotels installs next chief executive
  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  6. US lowers tariff on Swiss imports to 15pc
  7. Mercedes-Benz locks in with WTA as exclusive automobile partner
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Diptyque plays with the surreal in holiday tale
  10. Hermès, Goyard lead consigner sales in 2025: Rebag
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Luxury Memo special reports

Artificial intelligence’s role in luxury: Luxury Memo special report

December 5, 2017

Pepper stands at 4-feet tall, can tell stories and help guests with a slew of inquiries. Image credit: Mandarin Oriental

 

By Brielle Jaekel

Artificial intelligence is becoming a driving force within luxury retail and marketing, with many experts predicting that all aspects of affluent consumers’ lives will be run by AI in the future. But customer apprehension is something that brands must consider.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Bugatti assembles owners for seasonal gathering in Molsheim
  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  4. Viceroy Hotels installs next chief executive
  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  6. US lowers tariff on Swiss imports to 15pc
  7. Mercedes-Benz locks in with WTA as exclusive automobile partner
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Diptyque plays with the surreal in holiday tale
  10. Hermès, Goyard lead consigner sales in 2025: Rebag
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