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Events / Causes

Aston Martin pushes brand exclusivity in US model reveal

August 9, 2012

 

By Tricia Carr

British automaker Aston Martin is showing the new Vanquish model to the United States market for the first time at status events and hosting invitation-only viewings and test drives at its private estate property.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Porsche cuts ribbon on esports facility in Cologne
  7. US remains world’s leading wealth market: Henley & Partners
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Can luxury brands balance AI use with heritage and sustainability goals?
  10. Bergdorf Goodman unveils vibrant holiday window displays
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