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Jan. 17, 2026
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Jewelry

Audemars Piguet picks Milan for experiential retail concept

March 5, 2024

Cutting-edge technology showcases, art installations and a virtual reality adventure are just a few characteristics of the 17,222-square-foot opening. Image courtesy of Audemars Piguet Cutting-edge technology showcases, art installations and a virtual reality adventure await at the new AP House. Image courtesy of Audemars Piguet

 

By Luxury Daily News Service

Swiss watchmaker Audemars Piguet is presenting a fresh space in Italy.

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  1. LVMH Watch Week 2026 comes to Milan
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  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Lalique launches at Maya Hotel Courchevel 1850
  7. Diesel confirms next CEO
  8. Bugatti, Lego Group release two new models
  9. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  10. Wedgwood, Cambridge University Library translate historic drawings into tableware
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