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Multichannel

Audi sets eyes on multichannel exposure in Emmy Awards sponsorship

September 20, 2012

 

Audi of America is leveraging its second-time sponsorship of the 64th Primetime Emmy Awards through a collaboration with U.S. label Derek Lam that will put the brand front and center during live behind-the-scenes online footage.

The automaker is collaborating with Derek Lam to design the space that will host presenters and award recipients during the show. In addition, Audi is pushing its S and RS models through commercials that air during the Emmy Awards telecast Sept. 23 at 7 p.m. Eastern Time.

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