Research
May 14, 2012
By Tricia Carr
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
{"ct":"5n3elurb3lwYLhrV00lsqMupUYSXh7vPc\/zjUE6CZMq3TdGXh45pWriX6xzpx3EcpQHKgiwhJBKKBPpGwhtzZOazhLEumolL0E0ItdBJpeYx9wfLD5ihRxDkP\/0UZ2mK5uS+HzrUx50MR27JeduJVkhWj2OjxLaf4zVX8FwrTLeu+y132M\/MC2vzE1l7l\/dreqVuRemxtKUhz3cjuS7n+EggBWq23se30jcrsoCqU9Q6ZvhKz5q9\/F7IWh6RtfGLO\/KhqKoIkLh+ZMkG778WwVX\/6ygPzooN+1DsBcoymQYnW1K7zLZOzbQw9RhoveHgpHJmN70l9xoxb3zfsAV8HWCOLynSYRo5KwlIm8ua7zEgtyfopLFdPt7HM4T6actEIl8avKWNPXmTb\/NZfSbbmw8P6XGmEv2HqTyDJEXryQP2iSGyTdYBvrwsTecb0\/dZiUs4dn3JkAwJs5VIHWj8sybKvqjLei\/lA3IhHi2ReIauLT0mlYx0VkHE0Mw2a\/PrCwvZdKiuR8yjgWmkqgxnwZu\/OeXcX3gPEhaea7hMyirNqxquNKdAKCfHoyTj6qh+HcGh5K\/IpJ2G6VTSp7BrEIKZn5Qk0x4xUiUr0Zc3MB31Cx9+YGAr2jA8nq2w\/R5WqqhbRLoOjygsfNrVxG2rMvth3nmeZwVoMEzZGu9t7fu9uTURK2m\/Tt14xC7EttOcY4yv7BklKjTMJzfQkO4dSoemTryRjpdNzMvzb2sDjL0\/269ZKDV1iqH4lrBk9SUj8NH0sDK6ITDobM9qqmUBaM0YdgIpElaxdWEN6a4Is8h5\/+fUZ3RCg5ds4Ki6AHtoDpYcNYbKRLTxj2Y7lIPOO+gl4\/dgkOAqiBtfXILZ5sa1s0u2m2S0DqKFxB7St5iL\/0cvB7LT1a\/DjAtwscypy2tPfDhxrDcNYa2oIgcGAvJO4oVuIKEW2kjjEsnNHNEb7S6wMKtvfSw3eOOYSc9wcr6ViWvJ46yqeGVTYam7r1AR1i4\/vBYv7QBNkj0c7h1D2r4eBh7hHLjt+ELLzNqtw0Cii8K73xqswKanrSmWeSSojDTGZHD2pGTUxxiftqM4xcrtDZYhf1EvwtWckgCuz2L6+AyO8UnSivOUliBiwC8Dl7n3l87gYHbufeOOLvrDHBoGTjUyWbRvHnFsEIOiQYhP2oNpjIYiOWI0QgkM3k6cMM7kV33ARPOovG8RDMCkZyeoDTXLwcMwlrzvW8IusS3GPHb2te3ul7jp7RJaZIStyQTmkA0zFgSgmraMFFc8mNXJWWL+bPWeuTXQfUjm2T4Y0tp\/Oxl9+auQVBlrKVYxz1Vj+wwfB22vJu5il+oOvRWxq1tL7LJID19kG8xlS\/B5Lb0ZFwQoYuNjfSKscbOB+KjThesn\/E\/u49XX1g4bzMLR9GF9X\/1LeDy3k\/GeEGyMVgXXDDI0LCtS+Wcop5ZSRgQ4RuY5iyQ+1E1DIagWUY17+gj7RLOIRqHsvhBnfkP99j2jyL+byvAI+zmhYMzcjijw35ZOXg7K59g1SEPcEnbcREzzFi8NnfmBLQOihV3Gdij\/nZlxkOPn9K3ge6+ExxUz1H305HyTjGsc7X6+yylSoBoo\/VtP5Eolw2uclnjNNXcKPrXuNvsXur1MGECYU8HKeLtTozLiifbUtlfv0C6BIMcTW8RkYejKYmPPTY4DZGTAoeuafx+X9dJuuNpV\/QE83qJIVIW\/LCMdnpppIqH+SeZyrhG7PZZdiqBgSbNa\/g3\/fE4zq\/xxtazl\/sqTGUtEdq+uVQYw4XTbkdGJkh4X3zoS\/oqFm+EKwRoqHyMA7zIK2F\/YpsMPVKcDXTbRu3BwAq1TrBcytomB6\/2NqhG6oAI+WqBDu\/5EgishvpusO2W8zForexB4GW75tTjy40mwBEo9lebPinPtMhQnysNrBPzIjWY4rIslxlRvc0f4QKWx46ZanjSAPrmqVkYYyO6LfAnVg+PxdJpjW7j3PEtp0HK6+LdZ8CkIq9rK6s+MzXAiEHtXPyBOObJeEJNh8fr6vcH12Oi+IZM5Dp2K7WSX2BJ8b+EMPJlKFICHp3ZbOBxDqIFmoy89jQ+cvEKbnle5vTAZjNOfFAwiOiP5rMFEHyWHFYkkmlPTB1zGYeFyapbekj2k5Of7y88f\/nzI6PEoA+eM6WSfuTRcymlq8TxjYZjye8fpSnZImmNMi31TgS+GWGaa\/4XI+nfaz52tQ2DOmhlejYbIRogV+GvcEn8PVwd\/C2fclzEF1qHOMd9yWmC+iRbnM6Wt3zU7qwfMuIhcMvRHIL3MvPYys58zW9QUB0HTDqwhiFX1GBiuqJUhaEgXh5+Itbuny+wiucPLeq4tPNwTtIHC+QboX8uWxHvZW6r+HPqkm4VzihjQS6eRNVxU7xdKKuVykz0HD63m2A89ED8B8bg7yvW3E63t9SRkop9tVmBoS2enZ+yqU2AEjFLOu6Kyx5yjY9iIrzDESeFgXqR26NwDW3foXVD79+Tk5YjCoo0p6u4RRAJVF9CiJdOaKhkCpZH1HvP432TKMfbJ9KkbYdOH+YdKvoYqo9j6wf5dtxosTyUVcpP4XkTEY7n1Pf9KTM2GZ3\/FL3mM5z2pnUXWjmRI9jSp4V0r\/+N4DJ7oa2quAUjXaQmNmZOZOaKmVHvs6QDH1JkbpracKTlvSqrJgxGNUyKvGs4TNjJd4s\/4gnsGg3SHzOR5swgMF9DIGKFAqa3wwnuRPOEL0s3rNH2ZL6jCxf2Y2iCV1GrtUfMt8rBPz2ynj1WvRXYnLmJv1MJ6gOq4xpSne19\/2cTkEyv9pd\/GVRdK7yZvCUDtfH8cBvFBFTVoqSFsU9emtznIBPs20iDXzFA+\/J3mootcoWSQRcpKV+I\/+hTsexnclXRKlFUWEi0SjXtKTv0j1aIvnfPbNqWZOwKYHZ856tu3Wcm\/83tCV+HryLglFTyis135+r6q17H4BChJMYPboab1syhH0LfiRWtzEanPje1ZF6eflF0uQINamNgkvGdTGQP+JlEnaCX\/J8f3N\/m+fYcsGCtWzRRJDhlPgnKhraX9E9qn63y3W0GKD2vGLXSC5XICM0J5tx4qJouxPlf5wdlFYqeigF16MezjixlsTXUGWCxYHlD9sMZIEApVntiWxBCkq2d99nnfCAdLEzAA86kf+5HPP6WZy++ZtzwqZQyy8Ynsywq6FSpfSTMFuKX\/Ib74dkGjzyEztkekauCrSBiLex12rP1PCX8EFoKrQvOtkhyqVfmFn2o6AKcfqqqIDB+pVOs5mTBnjtVj\/DUxuVvDjPl2QkGh2nkRC6tQre8BXdswh0JuIO0QAq76\/4ZdMYQYXebX4WDhvJgU4hHaWN8MgpDsB6VQc71WqhX7juaMATAaIV7USi3HUUnp7OASawo80l1+qv62q8Xj0g9ZtV8en3i2uR189D1x3cS32hrsmXP9uOa5AhpoeNMwvztNo3hgx0BGwHPk4uPzY0Hq7JWcpo4xk+tRM7zdBSScRdQtcRpjbzn3PCAy6HWJpUsHfv9NAjaCXcF9\/Sc+njEkfUGSSYeHpMMouU8a9az7m2J3n7zFkd8VVwftnaMgMWzu\/EO0nGgEsfPv41iGdagSDwKLt4kcsFanktCilEJkuoZGEsK91\/qovnt+GQ49RjNN180nnwh9\/P+SH\/BX4\/QqBBmAMjdzfpCsYBCpkztrNrdTvMtaTDnFovS5cUhtJLR5bm+lwAd0ZYv1daj0W3P15B9oYajXhzx0ZttjiHJjgUqKayZp5C33k45oCxQlLS3Ae52x65v2+9V2P9aEleqb8RrtgkKVWNBErYc7kd+OEv2sCmMC7PgDB1Izt+prcZnQJsLOJUU\/k1YzWiLa5QbcfxfeXdeYTLUDZAoYvJdozJC2YXOl+4830JDh5hD2tWh5j\/P9B22Q0xkpWNpl2\/Z6FQDMH\/8nlGzjvTjYDbMepU2JSRDnX5Iy6yBGE1RHP+1ShAtiGD65B24lz+ffV4nYAX548\/UHMDlQFXfCHZYGBCr3fNYQHlGsrZ6Qvln5272fppxvVHqHpS1DHZbuEDfF+r0Au1o5Yh9pRcpJmWy62HRrB4P6pUsbJoGgKfKZhT+LfWZ2D48gyIHccyZ1tM\/8tOA0Jg2eqdCl6In7BxbIhvZ5Ozos9nxB+GoaUG5uM4lUFufwQv9l\/ItQ8k2abhJEftHqE5SMMsyEvoSgizbBDtyGbM\/edQHqfiPGYKdyqCLoC1dLBgzUOzYNNiuKH6GTq1rMqPwiaCBg1iq3t8Qa1v5n+Ei+vA1vYbJXrnIYi2Gve5dhUwFMyk88\/G9dlLnilBGJLFqN92kq77Bz8Kt1PRhHB\/R8fkHArq1fZeC3YlJKKdyLOBBiuBHVV7wuHEJ0wS68pCp8zMd28kFuomILH\/C+EuX9N44I4KLSA+97TuylzP2aV5\/ZymYhOHQ05rWOxsrTwnsrtWZGTJsiezNadVa8tp5C4PhhrJS4HrzbuZjPUL1fiueG+I5bYF\/4iDwdl2vkH8\/0ILXQaLSFFQNHcU15kpryLswVzrKM4HvfxUzRryc3cpn\/\/0ygODQSJmF3zKNRsPhNOmaeV1eA+7gMX9Mn6Empa9fkmjTPUIv6Plefvb5Ld06VgofY6JaYxMxnmPXZx87l0tRM34hg7J9yoDu8+zvRT9vh7TD+SC2UxGH4JaIFqsgtIXwS++cCOgfehYPplLrmecH7\/r+MTo\/Gq8cArFiOk24DdA5BJ5BRE3Rsvt+DJCRYS6F7MKvdL7EF9TsUxf7HrgJvEWxKyMNX+Vbrto064R0WFWOtpdrpzUkQ3US1BwCZX1r7fvaeYIDKAPSHvfF+4qaDCev01rgHc0gHlWYKVVGEqfqAyYYCPmf+MRMyHwmp8UA2NscY9ivyu8H+pm8SVoFZkZ5sniXqa\/DLVbPQQJj04uwA0Ah9MfGOcZE2eHRWaTr2iXZhk4HozQsoB7q0LrnnVH97vbhEXn4hcKfrJ+KOscOf76RCVFGMcOnWk1MeOm49mGJC8LECvH5JZ4nfavypNQuHYpHNeHIQqsJum1oyLlP4nt4oBqyXQRS2hh9s4gAJy+U\/bdoFP1vL8lGjZlPgEwyMPTY3EV7LrPyp0gYOaRCx0ohPvacCwZeIT1J4l+L3hN\/Yh+W505zrB74vPT2jl\/VSl3jBNtpEigOVYRTFvMKaMmf5+SxoHNy80pkWeZhRR8H\/+ZEXdA60jFUnLr4V\/uBUPyJpIHrl4+hEbkX6WCq2M0eTOWz\/mhiR3AwTGKBFJIJrpO8wNTqSR7ht73ABAK8MdAgJZDk\/goHWM6ak0un6Tw1QgXWTCXdTTRbWCsLhQUBYSr+MlJUpDo6CobJUfYzLlkdlZMky3ayvgjbTdt0TJ20zvPdCC53D7yCxAHT8OEN2qmG\/OSe\/npN7D8xQlw9IYSk9b4Tj9m\/EX6nJmve66rmwGLXNMWMzEqVgDxvtnkG7snG8HIgwS0y0o8oLLYcD2tMW5jvMcvxWqeWww\/aoW6nitIfrqwizg8nZ8xvsIL6QpesHLZnzqtxW0YFG2R62XXOA6azL72fkHdGGic0BDUzfZWuuX6OhJXBhh255MST496DADqbfoU9UaPiSyxbOgnie4vIyG0Q8CQmRUKHywpMBYoiXetvDowYrMbPxcYPq\/0JnEmFxkUlmL0rFLWpp\/uYOiBBbHjma9WHjGrrPbzMqIXWC2RoQD\/P3PUMfuBfJcW2oiwyA\/NLKr8We3K+Hj9CLC9oAoHE80BBl1XXLzJTYA52G0EKlr\/Ax7Ub+3LxFGvd7n8YUOMEj7Hc9ros8ZN4RHGhl8t\/iwN44zwgHQxvD8O9i\/2BJBGyRQ3l8gUUdtDC4gmblFPXTkTSrSiYJUuW+515csfiBttBtxf29\/tz6HnFiz5prWzLJeizDnXVGOt0QA6lyFoBi+RE4sXblsmRu7bo+TYZbFHFWNf6S3KcAX6rCvuIlMXfkdTOd4yPz3DFF58z2W1XJUoNlI9JCizY6d0V9bfUr1\/GgDkay7Wkf7oHA7fGGZhdIcfrEqirvA0+uHxYTwJlRqhuL0CKlSIDtmBuUTXQxv2F1bWFsV1scTiRW6O5QeMYaElNXqcMkjbRDkc4xJ8bYB8v9z9GUP89TixKrmV3eztH8Hqkfp9tWyKJZ7lhh3DE28msJYEAYr0ey3pWUGpRuCRPuikit6uJz3dA3U4tCCUV3dcFLRJxCZ6THJS0jk3FiLhvB+3xsCzu7wVCWiu9+8OdQM4Vv6w0h6CDTFA08QeokHHYNXco0IXFPkNalj1DPguY+M+4F5yB4P2rw8CIiu4ErsehTpvVpHETop9BCnGaF9YbGXDNBfSDgcDXirOKNDaicYWFMCiH7tdP8VZd3LtKSpZXsnsct0QMFCiIRD1aMhPfeyrdld9aMd\/edWOlPWHjuj12vKzRU63\/qmyoXVfHpzuHRWXbLBYhs1LE4GRkv6O949I+9QSXhPVSoLpoQahy9CcCKCA7fMU9y1qrL8t5EnhL4kSW+cw94CDA6OPeWICBZtesYi4q9yjN6ep9BWemDTBfThtRz8n39zeAzkoS8stzZQFEHMGSq\/F1NA0wTZp80iGgMicVwlcHgzU8pClp6eC1eNpud+LEVCkgbDJWOSqoZ+325WXEQcmB21UfAPrPGsz60JAE+Tygm8DtlL38UdWIHnaTyjc\/9bGVJTbCUCu+ZM18sMaQmr100xj2ypsEicCp9f5rnXrhdQAKhjWwTuEbQVmJLWt2Lf3W3vDO3hYvStlhA3Yo2lKVDu4RfCJ35QYGpIE5adjnmmWZaAu2ybwuGnlfdwu6Jg48411PUkLMmxqms7fpjEecJQZLmqRn7SEqbUaZGcQC87yQ1hWxFJzKyBTosXmI2\/px6H41YZxVW2CkB30ldXsZxn333Hmns1QmvGwgDvCHBtHjVFVbvV25113eZuxXoWimw4x+CuJ8Xrs\/FiEkijdBn4j46QVsr8eWeCXj7aeXz6wJu0k\/SuxcVYuNfSkHC4\/oBAMMZz2krQoUkvnJx8ffHw+CtWJVDmtROgYoS7ls7m5btUdmSZ0Dz8AkeGJ2v\/Oq9DUNtTROL9RtT9c6f7rvOEq2WuZW7CpHD\/0frkDFVPXqDZ7Ea6i9a2jm4DcgVgYQVas1uJnc827mllkztU49ab0iWHkfa4NEW3F++HcLgKohyO4\/LIv3JW8S52cT9G4R30goyjjmdXUfnUYDqIMFGbCBx3sd1YWULhBjoJotkIvJ\/JyXoz\/vNL4HR4lvGJZNi9KlaNZFpCiKVEyrYx6YCe+H78qpOlHraEF+gtkYruCIXvh77WKecvONAJJlptiZuHKfW92mXNwxCj1NuRKkgM1MtBpkNxNunzR\/sht9pRRccQzfJ8JMjsY35ynn7pwLtQz8\/i3Gi09cotq+XeDPYeKEDBxL+zKfch64QOUihqiHTGn0c7QghprodEqrWXu3xU246tIEulg25O7KRQVN88nGGDMlL\/kuunJUWb82ubWSCqzxReW+i3WE\/RFzxtMGTe+idf47eyKg+WK6m4mjK4p85MndGJLlt2VODgkzZ2V8y5Y9KEwq8lTAJwy62Qt8C5dqO1xg1\/xJ3+r+OKP\/UMrVeh295FBhTc6ZYWkuhbw6ZcDgwCobH82PY9EmjsVBs+nmtSCd8llQYJTPlKheDba+c4MRdLpBFmfaegYUEVcL57YJ9k06cjK4DyeM7hkhcG+wuYkmhYaDGNYEIGSOn9NcmUnkx5Xn8X4RqsHwtQZr7kuLJZX30+wRLtAmOJTu\/jB2\/m\/gSBhVQa1OtnM5DoxaNgRDFjSZ5L6RXV3poOUHEFs\/simK+cDC6h1yUn9fT1lzXavtc+vehHmm5Ernrgn5HYs6MD97Qde7ru++JI5avLt1h01yC36S\/bsAlVDw7aimZAQypWlNNmjaNedXi90X32lXR3DOSao4HdOo1Mds9XAZ7zzX6eUiY1vHaDNvzn1597xCylZfM4s2xQ4ZABo16O9Dzf\/PGwg7dbJKtFSkKl4QmCc2c1My3ieYTOA6IZW9DctdEh2lGP4sPOJyRmmOxvrqINm2MCnriM2Glk435ymun5nVlWaO9zUHpo69oMYZAM86C2mvw8gg74VHzMeYJaODKdQj+2UsBPfMAqoRLnDrHM\/+X6A==","iv":"b63419367c93a3b7fd11beb5562aeda9","s":"fb4a319a00b30d8a"}
Share your thoughts. Click here