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Research

Audi outperforms BMW, Mercedes multichannel campaigns: study

May 14, 2012

 

By Tricia Carr

Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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