Luxury Daily
The authority in luxury news.
June 13, 2025
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Regent Seven Seas showcases largest-ever luxury suite
  3. Luxury Group by Marriott International brings back Dining Series
  4. Chrono24 rebrands in bid to lead global collector community
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. 55pc of consumers planning future EV purchase, BMW Group finds
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Valentino Garavani unveils Vain handbag campaign
  10. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Audience match, acquisition data empowers marketers up against retail giants

October 11, 2017

The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales

 

By Jen King

For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Regent Seven Seas showcases largest-ever luxury suite
  3. Luxury Group by Marriott International brings back Dining Series
  4. Chrono24 rebrands in bid to lead global collector community
  5. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  6. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  7. 55pc of consumers planning future EV purchase, BMW Group finds
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Valentino Garavani unveils Vain handbag campaign
  10. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
VIDEOS
More Videos

MORE IN Software and technology
LVMH refreshes presence at VivaTech 2025
‘Video games are a powerful cultural force’: report
71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
Aston Martin, Apple release CarPlay Ultra
Porsche cuts ribbon on esports facility in Cologne
Lamborghini debuts partnership with DreamHack Dallas



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Gustafson Porter + Bowman’s Neil Porter
Regent Seven Seas showcases largest-ever luxury suite

55pc of consumers planning future EV purchase, BMW Group finds
Luxury Group by Marriott International brings back Dining Series
Chrono24 rebrands in bid to lead global collector community