Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"7ff977e9ca65ff5888b46fe4412e951d","s":"b092481afed8384e"}
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