Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"81ba79f39b665613276e9891852cc348","s":"91799623ea378114"}
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