Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"cf963b4e5652398df78e92c498acbf7d","s":"876dc5b2d8269c14"}
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