Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
{"ct":"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","iv":"2a5919eefef5f46ee253eb8f612da71f","s":"7bde6e62f030c962"}
Share your thoughts. Click here