Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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