Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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","iv":"b3d998d5af1b5968673ed2fc26d97098","s":"a87ede2fc99c794d"}
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