Software and technology
October 11, 2017
The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales
By Jen King
For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.
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05dq9glzc5EDsnXkT6dDiA1a+hhKPx7dDQ8z6bg5I+lZu1dd5k\/sMZXydBjYgci4mOvNNv5RbwM3lcRXPSpnPNPWSHHSH6X\/3M7p146kuzJwxGaJP4Q5C9aZuCLuWW9jXz4Om3fsVRLEsqSKkSbX0MKRVnCrF0A8s\/+um5cn\/qQKGGhMor9Za6TCS\/w5V1Kl5e2rUYyIBI2VxYnnyEortGt9pGdK0nu0EYlZqPJe191fA6H+0kbTxI3aLmr14x5BIEH0+eKPjkbor\/doO2GMIx9q6bgJtThTkISWxeYZ9X0cYqmNuqs5jIjDkA3V30PtpfVr8JTbSgANYltYn2f89NzbBEWkrKQ\/AjNLWAAX5O+1w0dFp2BPYv7JRUxKHK2jFw+3Tm+K1sT3rCoj\/E+RpLrnLbvAB\/dkJqwkvPRutwbi8WT7uLXQVUeB8CSVxPzSABYUZOJcHlSUwj4XNCnsQV22Kl6ETgslw0Q+zAjc8IRJuvar62tbdyHJkirPIijeaBfyO2Vg8nO1NQUt1TfvQ4FHRZARWrPfm0EO9ulKXIhgggR\/TFdcRnIKX5cYZd9tq9cmetmGvt2yU4HX77JkRcEA5+O4NuQraUzpY+zNRbt\/pEO0Y2ejnhQQ1J6cVh6ELGjB47BtIXcg3HqEr4f7WHN0OBo0VSfWAOC9NjmMKLKbByURVhT8hvX5Qig2iEi3PlK9GVq9INEWR52Zg\/JgA4gdhsVA69ykHy1mhFJa0usyXm6ZP4eNb9vsuwXVyKTWaGi3xX1GY8P22aMEHgEJTW0iU4zyFxlHgBch\/idKL1kWauPpk8TT2NHUJpINm1jc4HT8HXCcAxzH+WPNjNYkrxt6M6T6txEXE9Pz5VIHMDwRhBXZKdbI0gOgEDDke4rL4fhADn6sSRcwf0v0\/a5+5Zn248p8A03xrLaDcv2h9OWEjeu19P14rwFLwENzqPlymPU0TSiBuAj7aCYpr2zta2HZUWlkGzbTsEeWtYvYSpzz3o\/UcYgew2MKqMqp9G31qV1VEPy\/LjmgjAkb\/wA8H6TNisrKNLPuTEWzqxX8IIMPoveMQk5p1Yurb9KbkVp28ZlpWrYmrUwrYislYBtcEfK1pkT4J4rN1ohYB+\/9yXIgedkDqFpdgIaR1d8Q1a0HOOn2aJren+A+YAhObBhFaZgES3RyHJzBocEY5zv6i8\/LYeOFbGhBOV3\/dpjINnbl6SXZ30JBdTvfhGxap0exXVYIrvU46oVK5qC6m0TJuFpXmQwz79X3rjyMimSmu9+\/AYYnVc2jG2ribTFSexmroOhjUxTR8\/86mWQVDdK7MNtEvMwcJYjrr+kFrfTiQ0k53Lr9EbMsqE8CfwmonsV83NzNTeTAO+lWjg6yZ3GJmgZErJhZxXRTvhxV1UmgnPa+K5NVMBNOONo3a3A6A5evKziyU6WuGomY1rSiCkEKYdXF\/346XD+0fp8OK8BH\/xedn+R3AOjk3ZhEgfpOg6\/F9t06IM9qbVZxueh4ozMzMqIAq3c6YePOnI55yL+MygReue5qO1pznRpKoH5duznyD2lshp1DwamLtZEWL2NcyG8V9GGrAOsTttvSwFJ4f+W3ZILJaHDmU7gFvNNLDMcvR6\/H2qylmJrFtenkNx+77NZMCFM3KP9W4EAISgNpPtNoxyO\/fWF2L1J8Ovxgln6lPgOW6IWxMsK5bE5LEzuSjrcliDG\/GZBPV3\/bjaPE6hDD3veiNP7uJIudA9fCvf861sSla7JNTG8BODV5a3HV9sqd0wbt4IuARVGylN4VdLeGEAo+ugRsA4dyt\/EGp\/KNHTX1IFny1pJLxBYbYBNxtdYaDWUaB51AfUbBMlpxZ8tgTZhYFrCStr7LyQPXVaCeiVAGaB0+Sb+9DnX9NEGV6A3Ro\/RtA3L4RYoR0ZEFKCfakdRB27A+HXswghbgRPh4pnYdockaShs1afmvJtEJK+WNi7wZKJIF\/q9MQ1vx7IXMDJ29bFt2VQt02R4pMAV91XtAw\/YmSsyErC1gdvialzEZQSz40uy+9DZDOfhIerXi28Zehj44HhbqF6UpV3yrstokE302OU8riQdrDDAnfYXqspgcb5SUXcrgPruk\/YB\/jiIwo+EFR\/FpPGNyULi49hcvO18EBNANCgW9TJILtTM2om1U8fExl60gihj\/InLJAigO2BT+zT4APlFvFfiUw+gc5rS+TdmuVaLsZXYTGjrh8Qfc6100agvGTlbdCxlDFXO4bXi7pBDJq7Sc9EPd0qfIEjmjncaSAhpHHrAjthIaT\/2pBvLVrWPytmz7GkLk\/1FoUsEivWGKXhj1wRsbjUoKgmgSWf\/R3Z3NkwDNki8JxPquu6Zd7EPKGuGcQfL4Fr6hNx\/FjpLlhbJopSsqIVShL1OeDVJUU136fyUZgv5nFxPeAZIjYEH\/1gKFETesNM1dmpMcStnx+iRL9NSudPGTCrTbKa9k8h8C+m5KAfYxod4geG9krRf3efmQCIk8p9i5twJnmFVjbnisrS+7EAlSSuN7+mjM6defbWiSlNuIatQIyTmNAUGyVf7VvH9z18SFt527M9k+oQ7KY3R39HpRP6ok\/uqtuM0XFEomPcBB0ymeg2fum3QL4UjIWFNotXrgH7u498nmXLKPPpAGWHmjQ9xeXk9VjeJ2PBNqoYPZIJEdcQ8AHUsovhbReUuTYi\/2wAPkppMDjzdWLXfU5Uomn4lkf\/uX6GVPTImFAkPWiS\/X0De8wvWrCuSBjpqgiWH+vhBDBMhHYZqQe2cuWI97WSiKj57isOA+WkX260g3gGWXzeD5abPXlJA\/gyMmorjP7QWUh4Gys3vNsZ1+73EhoaTDh63K74JUEuyxhZ6JDNVl21A7uh55kG9gpCRU7K6iPpXps7sNFH6raMms28H2O0nVSlhRHpNG4Ea0F9+YFN8UOIsu4Ujfq8Py5D2Dbq\/ntC+6XtWqByokdJzzczB1Nqnh\/jcn1njawKSokUNv7dTRwTvs5ovNfbXp\/4ev1kGmBat1YH+1DT7KJXoNF6lpsz9Ha0qHWkLwxXc\/uOawmyCNPKfUz6Anh6+O0D9mfbzjC38iks5dvOsY0rBpmscDzIZvq5Tk97A5lj3o3vsVF+PBqvgEMD60ooLlik+9K4cPzefs86PwL4+xGSf1czBTTC0b3Lqo6nYyjS47PkYI\/UazYEbcnHoJ5RI64l3FEayWbF5LyU\/xzBDi\/wR500BQw9JUUjcsglXVc+HYzfM0nTVmqjvClgAkUck8Q+Ys1MhVUacgYig8BqMfuwU8cRmPXpcTcAcY4s2VOUelzSjA4ZilbisdEivYd+loiRIG3vFUiO\/bDUk8yexYbFj9\/kFwmNW1XLlYC8uKAyqmFUvqaFyCM5gMbkfNIVRaqDz1h+CFJtAHTvSMeVeD8UKgsbzT8O\/WifMxIpG4U2svM4ru0n4txamJmBT0fDZX8e47TWu5I1jHqe\/NZ6gZGkW1xIAszUbJHKzrt6V890\/vfwcJk79afOsWvSBqLYdRhrYdvshgK4w0rW8yGIQaHZUFn5tLWNQ13PVjJR1G+ULBNKFNOL4vq9D5UrxO1MYxuZK8l2EzRQsiaSipAxfc6vL2\/KCp0+eppzuNTj+ieCiFPqh9x5fPOPNCO1BckXdy6kkKkTjvFP5ZXY1uu2PL7mIqh0Alv8VNbJL3zmUsSy+cSVpsP0841tQtML74h0HJrSLC2dConZb\/JPnpQ+jO0aC2\/nP3SLIgXBaQS6HVdfGbIvdnfEVMDi73shDwpfPq\/AUAfPU92lxosuDPj1GccKsyXP2IQzFJKNNbbD6XefoqUGI1EXHRBs9kU296aH6NeuduYfUY0PUulQec5Yxt2h1t2Sbbwcd3uW+RV79Oc\/nh3dubrqicStqj3jO0ff+1mSb6BT9VHR8Zx7b4xvG9YeaA+QAIX0cuTwPj3ro6qFgWira0HuLUwmwmTtRROosMk3+lmffJP\/M7aWCGtYpComzjEyU+BRAMRbzGkGTTOm9YSI4Trrk+DG269qNGt7zJFHvzTCG2CCEwu9cJmGtjbSkS4F6gbVWT9CDSvHo2WuhuDIKG2wzaY6bm3\/i0XiaKlV3wI85Qkopb7SvNseKdTnq\/CaRPeGRmqt5O2FoymmBW4NtfoTGaQHxC5bXvyXMS5k+WbkvZHcooX30lWGrLzOGmdeXTFLNM9nEHmmJ7GPH24ZNBVyVfbpIYeKnTyg\/YY10kOZA3srEZ44mvsqDb\/z\/14wSa6q07liMS51yJ31S+5phrM3lSTjzeyndLNIniJJqed0wWM4xhfTdJ4AkleoX0XVWVrkLHiEZah0yhWDHQaRNt1cajJYzvlIwyWjC+tzvv\/TgEzsw9gC4Eu8SbaDa0ElESEfXgurpO0qNTRGKWdQ\/nHFU\/VasgaE8\/gECD\/WiZ71f2TGQCh5I+6Cz\/gE3EihIO5WutoHnIPUEhqfFUUtjOwFMZyZ8i7lFrP99buSp7vx3s1yaajGTAIOYPVZQZxNGG1XTPpnRHlL2rC9679txLR9eB4o4hE7S0D5jrvLgH98M+\/32ogLgpv\/rkDEtMz18p8fuyzPngjuRqhB6BB34Gv0ksB6SV+H4kZFfmLe5FPTeTtzbCJ5GHi95RVxlEIe5FOySJw9GP5DpMeSdNGsS8ox2Lx2MDKnAqMnGopHWdApx6C3j1me6ZhKA4RKnqP9CDemsDmwvFfBZpiUMkoJB8oUC5wFg4CUGLrx7QYuc1U7UCau2j9drQqNNWAGlxwofM25yPA9HioYGtyeHEVC4wZC8SCUj8jEkihVs7fdUESP1bMgBxnmOrt\/2Vmy7q939RuEjeJctpyXRW+LG7OikkyBmCZfwImMHrWGdcrqPI40iGQBb5Fuf6UTZTImYJ7tRvZ9NWiwTC715J5+2PfXg5Q+Swf5KoN9s3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