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Software and technology

Audience match, acquisition data empowers marketers up against retail giants

October 11, 2017

The Internet has presented new opportunities and challenges for the luxury world. Image credit: Bloomingdales

 

By Jen King

For luxury brands and retailers, ensuring an online advertisement is seen by the right target audience is difficult to gauge and has led to lackluster ROI and wasted ad spend.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  4. CFDA bans fur from New York Fashion Week
  5. Trust and transparency: The new sustainability currency for luxury
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  9. Happy Thanksgiving!
  10. Dior’s ‘Lady Art’ project turns 10
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