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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 27, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Hermès, Goyard lead consigner sales in 2025: Rebag
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Diptyque plays with the surreal in holiday tale
  4. Viceroy Hotels installs next chief executive
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Dolce & Gabbana sets up holiday market in NYC
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
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