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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Dior builds five-story statement flagship in Beijing
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
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Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’