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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  6. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  7. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  8. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  9. Actress Demi Moore joins Kérastase as global brand ambassador
  10. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
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