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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. US luxury car market expected to double in next decade: BCG
  5. Matches plots second act under new ownership
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Coty earns ‘A’ score from CDP
  8. Raffles, Christofle premiere exclusive dining experience
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dolce & Gabbana debuts Devotion fragrance film
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