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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Dior builds five-story statement flagship in Beijing
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Luxury Women to Watch 2017
  10. Burberry bans exotic skins
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