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Augmented reality generates powerful advantage for luxury brands: expert

June 2, 2011

Boucheron's augmented reality


boucheron-185Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising.

Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the number of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010.

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