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March 16, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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  6. Tequila Don Julio returns to Governors Ball
  7. Burberry unveils collection inspired by Queen Elizabeth II
  8. Béatrice Goasglas appointed CEO of Tag Heuer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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