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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  3. Matches plots second act under new ownership
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  5. Longines announces latest Ambassador of Elegance
  6. Chanel unleashes ‘From Dream to Reality’
  7. Harrods announces key leadership appointment
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Diptyque plays with the surreal in holiday tale
  10. Loro Piana plugs 'Into the Wild' tent pop-ups
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