Luxury Daily
The authority in luxury news.
Dec. 13, 2025
  1. Sephora introduces new concept for SEPHORiA 2026
  2. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  3. Bugatti assembles owners for seasonal gathering in Molsheim
  4. Luxury Women to Watch 2017
  5. Viceroy Hotels installs next chief executive
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. US lowers tariff on Swiss imports to 15pc
  8. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Diptyque plays with the surreal in holiday tale
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Sephora introduces new concept for SEPHORiA 2026
  2. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  3. Bugatti assembles owners for seasonal gathering in Molsheim
  4. Luxury Women to Watch 2017
  5. Viceroy Hotels installs next chief executive
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. US lowers tariff on Swiss imports to 15pc
  8. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Diptyque plays with the surreal in holiday tale
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Viceroy Hotels installs next chief executive
Bugatti assembles owners for seasonal gathering in Molsheim
85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
US lowers tariff on Swiss imports to 15pc
Mercedes-Benz locks in with WTA as exclusive automobile partner