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Feb. 23, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Bulgari signs pop star Dua Lipa as global brand ambassador
  4. Balmain Beauty presents first prestige fragrance
  5. Aston Martin to build 45-story residential complex in Brazil
  6. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  7. British designer Clare Waight Keller joins BFC board
  8. Pernod Ricard flags first-half sales decline
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Omega closes out Milano Cortina 2026
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1960s style icon centers summer campaign from Burberry
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