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Dec. 13, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  6. US lowers tariff on Swiss imports to 15pc
  7. Mercedes-Benz locks in with WTA as exclusive automobile partner
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Diptyque plays with the surreal in holiday tale
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