Luxury Daily
The authority in luxury news.
Feb. 3, 2026
  1. Coty partners with OpenAI
  2. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  3. Saint Laurent pulls fine art into Parisian flagship
  4. Watches of Switzerland Group acquires Deutsch & Deutsch
  5. Zegna Group sales shrink 1.5pc in 2025
  6. Top luxury campaigns of 2025: Luxury Daily
  7. Mercedes-Benz highlights 140 years of automotive progress
  8. Perigold, Olivia Palermo announce design partnership
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. EBay presents shoppable Super Bowl weekend activations
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Coty partners with OpenAI
  2. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  3. Saint Laurent pulls fine art into Parisian flagship
  4. Watches of Switzerland Group acquires Deutsch & Deutsch
  5. Zegna Group sales shrink 1.5pc in 2025
  6. Top luxury campaigns of 2025: Luxury Daily
  7. Mercedes-Benz highlights 140 years of automotive progress
  8. Perigold, Olivia Palermo announce design partnership
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. EBay presents shoppable Super Bowl weekend activations
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership

Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch