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Jan. 28, 2023
  1. IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort
  2. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  3. Alaïa marks 35-year Soho return with new storefront
  4. Christie's establishes real estate crossroads at Art Miami
  5. Sephora returns to UK with new bricks-and-mortar location
  6. Diamond District shop adds Harry Winston to stock list
  7. The RealReal fills CEO role after nearly two years
  8. WatchBox expands into Switzerland with headquarters
  9. Architectural Digest announces AD PRO Directory launch
  10. Celebrity flash mob centers Hugo Boss' latest campaign
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort
  2. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  3. Alaïa marks 35-year Soho return with new storefront
  4. Christie's establishes real estate crossroads at Art Miami
  5. Sephora returns to UK with new bricks-and-mortar location
  6. Diamond District shop adds Harry Winston to stock list
  7. The RealReal fills CEO role after nearly two years
  8. WatchBox expands into Switzerland with headquarters
  9. Architectural Digest announces AD PRO Directory launch
  10. Celebrity flash mob centers Hugo Boss' latest campaign
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Day’s wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston

Alaïa marks 35-year Soho return with new storefront
Sephora returns to UK with new bricks-and-mortar location
IWC Schaffhausen taps brand ambassador Eileen Gu for latest philanthropic effort