Luxury Daily
World’s leading luxury business publication
Jan. 27, 2021
  1. Gucci visits Hyde Park in winter campaign
  2. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
  3. LVMH revenues top $54B in 2020, as fashion leads recovery
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Relationships are the new currency in luxury sales
  6. Whitehall Interiors' Sara Ianniciello: Luxury Woman to Watch 2021
  7. Outlook 2021: Watchmakers, jewelers bank on new retail strategies for growth
  8. Burberry transforms customer experiences through digital innovation
  9. How retail continues to adapt to the post-COVID world
  10. Pandemic spurs ‘mini-urbanization’ in bedroom communities
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Gucci visits Hyde Park in winter campaign
  2. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
  3. LVMH revenues top $54B in 2020, as fashion leads recovery
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Relationships are the new currency in luxury sales
  6. Whitehall Interiors' Sara Ianniciello: Luxury Woman to Watch 2021
  7. Outlook 2021: Watchmakers, jewelers bank on new retail strategies for growth
  8. Burberry transforms customer experiences through digital innovation
  9. How retail continues to adapt to the post-COVID world
  10. Pandemic spurs ‘mini-urbanization’ in bedroom communities
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