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Aug. 17, 2025
  1. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
  2. Valentino CEO parts ways with brand on mutual basis
  3. English footballer, Louis Vuitton ‘friend of’ Jude Bellingham centers new menswear campaign
  4. Dior selects new global ambassador
  5. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  6. Lamborghini, Sonus Faber produce luxury speakers
  7. Sofitel aims to fortify French luxury positioning in branding campaign
  8. H. Moser & Cie creates anime-inspired collection with NFT brand Azuki
  9. Chanel reports 4pc revenue drop in 2024
  10. Guerlain unleashes reimagined Bee Bottles in AI-generated movie
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
  2. Valentino CEO parts ways with brand on mutual basis
  3. English footballer, Louis Vuitton ‘friend of’ Jude Bellingham centers new menswear campaign
  4. Dior selects new global ambassador
  5. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  6. Lamborghini, Sonus Faber produce luxury speakers
  7. Sofitel aims to fortify French luxury positioning in branding campaign
  8. H. Moser & Cie creates anime-inspired collection with NFT brand Azuki
  9. Chanel reports 4pc revenue drop in 2024
  10. Guerlain unleashes reimagined Bee Bottles in AI-generated movie
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