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April 15, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
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  3. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  4. Culture is luxury’s next competitive edge
  5. Luxury Daily is evolving.
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. World Diamond Day celebrated in 50+ countries
  9. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  10. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
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