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Jan. 26, 2022
  1. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  2. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  3. Balenciaga, Gucci lead Lyst Index while TikTok trends dominate
  4. Day’s wrap: LVMH, Cartier, Moncler, Four Seasons and Le Clos
  5. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  6. Farfetch CEO sees tech innovation as key to ‘new luxury’
  7. LVMH kicks off 2022 Watch Week
  8. LVMH, Cartier, Moncler, Four Seasons and Le Clos
  9. Four Seasons announces extensive 2022 development plans
  10. Cartier announces Women’s Initiative impact awardees
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  2. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  3. Balenciaga, Gucci lead Lyst Index while TikTok trends dominate
  4. Day’s wrap: LVMH, Cartier, Moncler, Four Seasons and Le Clos
  5. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  6. Farfetch CEO sees tech innovation as key to ‘new luxury’
  7. LVMH kicks off 2022 Watch Week
  8. LVMH, Cartier, Moncler, Four Seasons and Le Clos
  9. Four Seasons announces extensive 2022 development plans
  10. Cartier announces Women’s Initiative impact awardees
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LVMH, Cartier, Moncler, Four Seasons and Le Clos