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Oct. 7, 2022
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. Dior emphasizes the beauty of black with latest watch release
  3. After years of pandemic instability, brokers turn optimistic
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. Dior emphasizes the beauty of black with latest watch release
  3. After years of pandemic instability, brokers turn optimistic
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
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