Luxury Daily
World’s leading luxury business publication
Aug. 2, 2021
  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  8. Bentley surpasses best full-year profits in record first half
  9. Relationship between luxury, gamification is evolving in real-time
  10. Chanel marks century of N°5 with high jewelry tribute
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  8. Bentley surpasses best full-year profits in record first half
  9. Relationship between luxury, gamification is evolving in real-time
  10. Chanel marks century of N°5 with high jewelry tribute
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
LVMH, Elle celebrate craftswomen with Prix des Artisanes
Bentley surpasses best full-year profits in record first half

Hermès sees robust 77pc growth y-o-y in first half
Chanel marks century of N°5 with high jewelry tribute
Luxury labels still slacking in transparency efforts