Luxury Daily
World’s leading luxury business publication
March 28, 2020
  1. Goodwood, Ralph Lauren, Gucci, Geneva Watch Days, Bottega Veneta and Bulgari
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  4. Luxury hotels may have the upper hand when travel returns
  5. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  6. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  7. Price premium, unclear communications are key barriers for sustainable brands
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Segmenting millennials allows for more appropriate marketing strategies
  10. TAG Heuer, Jaguar post fastest site-loading times in Q1
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Goodwood, Ralph Lauren, Gucci, Geneva Watch Days, Bottega Veneta and Bulgari
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  4. Luxury hotels may have the upper hand when travel returns
  5. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  6. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  7. Price premium, unclear communications are key barriers for sustainable brands
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Segmenting millennials allows for more appropriate marketing strategies
  10. TAG Heuer, Jaguar post fastest site-loading times in Q1
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