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Aug. 15, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Valentino CEO parts ways with brand on mutual basis
  2. EBay confirms new designers for ‘Endless Runway’ fashion month events
  3. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
  4. H. Moser & Cie creates anime-inspired collection with NFT brand Azuki
  5. Inspirato introduces unlimited travel membership program
  6. Rolex Awards Laureate leads recycling breakthrough
  7. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Follow @LuxuryDaily for the latest in luxury news
  10. EssilorLuxottica acquires Belgium’s Automation & Robotics
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EBay confirms new designers for ‘Endless Runway’ fashion month events
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Valentino CEO parts ways with brand on mutual basis