Luxury Daily
World’s leading luxury business publication
Aug. 10, 2020
  1. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  2. California's South Coast Plaza offers private shopping appointments in The Pavilion
  3. Registration open: Future of Luxury eConference Sept. 23-24
  4. Consumers increasingly value customer experiences that cut down on contact
  5. The new US consumer mindset
  6. Are sales associates the new luxury KOLs post-COVID-19?
  7. Day’s wrap: Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  8. Home renovations on the rise as consumers stay home
  9. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  10. Marriott forges ahead with expansions despited 84pc fall in RevPAR
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  2. California's South Coast Plaza offers private shopping appointments in The Pavilion
  3. Registration open: Future of Luxury eConference Sept. 23-24
  4. Consumers increasingly value customer experiences that cut down on contact
  5. The new US consumer mindset
  6. Are sales associates the new luxury KOLs post-COVID-19?
  7. Day’s wrap: Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  8. Home renovations on the rise as consumers stay home
  9. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  10. Marriott forges ahead with expansions despited 84pc fall in RevPAR
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