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March 26, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. Breitling spotlights Top Time with actor Austin Butler
  3. The future of successful luxury brand collaborations
  4. Moynat, Saks present M Collection pop-up series
  5. Printemps opens first US store in New York City
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. How culturally-aware influencer trips can successfully launch luxury products
  8. Bulgari reopens Via Montenapoleone flagship in Milan
  9. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  10. Zalando launches partnership with Diane von Furstenberg
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