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Oct. 17, 2021
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Mobile reigns supreme as holiday shopping channel
  5. How should luxury brands navigate creative shift on social media?
  6. Balmain unveils new logo, monogram
  7. Gucci offers consumers stylish avatars in gaming collaboration
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Audi offers vision of progress in Janelle Monáe campaign
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