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Sep. 22, 2023
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Mall openings accounted for 38pc of new luxury retail leases in 2022: JLL
  2. Dior taps into power of AI, revealing fragrance-inspired artwork
  3. Lamborghini frames Revuelto with famed photographer
  4. September 2023 issue of Luxury Portfolio magazine goes live
  5. Bally selects K-pop star as global brand ambassador
  6. LVMH Data AI Summit returns for second year
  7. Kohler, creative director Samuel Ross unveil new faucet design
  8. Cunard casts three-year partnership with British Film Institute
  9. Tiffany & Co., Rimowa launch limited-edition travel collection
  10. Rosewood Hotels enters New Zealand
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