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July 3, 2022
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 8, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. W magazine enhances print’s fixed plane via September issue AR activation
  2. Les Journées Particulières returns as ultimate open house for LVMH lovers
  3. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  4. Free webinar: 5 trends in the luxury goods industry
  5. Sotheby’s waves its flag, auctioning Virginia's ratification of U.S. Constitution
  6. Ruinart continues melding Champagne, art and the environment
  7. Wardrobing in China poses a real risk to fashion
  8. Dolce & Gabbana, Saks, Bulgari, Bloomingdale’s and Rolls-Royce
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Burberry transforms customer experiences through digital innovation
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