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March 13, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Private equity gains ground: Bain
  3. Tequila Don Julio returns to Governors Ball
  4. Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation
  5. Béatrice Goasglas appointed CEO of Tag Heuer
  6. Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
  7. Nina Ricci loses creative director
  8. EssilorLuxottica hosts vision innovation summit
  9. Creative director Marco De Vincenzo steps down from Etro
  10. BMW brings 1986 Art Car to Hong Kong
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