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Dec. 19, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Lamborghini heads to French Alps for women-led driving series
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  5. Laura Burdese to succeed Bulgari CEO
  6. Dior builds five-story statement flagship in Beijing
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  8. US luxury car market expected to double in next decade: BCG
  9. Luxury Unfiltered: How AI undermines the essence of luxury
  10. Happy Holidays!
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Happy Holidays!
Off the Cuff: Getting to know luxury’s top-tier talent in 2025

Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal
Lamborghini heads to French Alps for women-led driving series