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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  3. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  4. Mercedes-Benz locks in with WTA as exclusive automobile partner
  5. Chase opens new Sapphire Lounge in Las Vegas
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. Bugatti assembles owners for seasonal gathering in Molsheim
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Hilton launches loyalty program at sea with Explora Journeys
  10. Dolce & Gabbana sets up holiday market in NYC
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