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Dec. 13, 2025
  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Hermès, Goyard lead consigner sales in 2025: Rebag
  4. Chase opens new Sapphire Lounge in Las Vegas
  5. Diptyque plays with the surreal in holiday tale
  6. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  7. Hilton launches loyalty program at sea with Explora Journeys
  8. Dolce & Gabbana sets up holiday market in NYC
  9. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  10. Mercedes-Benz signs Coco Gauff as global ambassador
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Hermès, Goyard lead consigner sales in 2025: Rebag
  4. Chase opens new Sapphire Lounge in Las Vegas
  5. Diptyque plays with the surreal in holiday tale
  6. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  7. Hilton launches loyalty program at sea with Explora Journeys
  8. Dolce & Gabbana sets up holiday market in NYC
  9. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  10. Mercedes-Benz signs Coco Gauff as global ambassador
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