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Jan. 12, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  2. Versace celebrates 20 years of DV One timepiece
  3. Christie’s promotes luxury auction sales lead to global role
  4. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  5. Bosch unveils AI-powered integrations at CES 2026
  6. Lucid, Uber debut autonomous luxury taxi service
  7. The 1916 Company enters preowned luxury handbag market
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. Chanel unveils new handbag campaign starring Jennie Kim
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