Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Introducing ‘Heirloomcore’
  9. Genesis to enter new markets in Europe
  10. Belmond unveils refurbished Splendido property
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Introducing ‘Heirloomcore’
  9. Genesis to enter new markets in Europe
  10. Belmond unveils refurbished Splendido property
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Van Cleef & Arpels opens first Florence storefront
Hublot to serve as timekeeper of UEFA Women’s Euro 2025
Creative director Francesco Risso exits Marni

Luxury purchase intent declining: Saks Global
Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
Comme des Garçons sets up shop in Sao Paulo