Luxury Daily
The authority in luxury news.
Feb. 21, 2026
  1. Balmain Beauty presents first prestige fragrance
  2. The RealReal returns to San Francisco
  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  7. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  8. Miu Miu Manifeste pop-ups kick off across Asia
  9. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
  10. LVMH buys French publisher Les Editions Croque Futur
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Balmain Beauty presents first prestige fragrance
  2. The RealReal returns to San Francisco
  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  7. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  8. Miu Miu Manifeste pop-ups kick off across Asia
  9. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
  10. LVMH buys French publisher Les Editions Croque Futur
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Balmain Beauty presents first prestige fragrance
Bentley commits to cutting airfreight emissions worldwide
The RealReal returns to San Francisco

Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
Loewe Perfumes boutique takes shape in Seoul
The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover