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Aug. 24, 2019
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Should luxury brands embrace TikTok?
  2. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  3. Service, entertainment – not technology – shaping retail’s future
  4. Stella McCartney creates romantic collection with pop star
  5. How to make platform choices for ecommerce in China
  6. Instagram registers 15x more engagement than Facebook: L2
  7. Luxury hotels can leverage social clout to attract young affluents
  8. Michael Kors enlists real-life jet-setters for travel campaign
  9. Register now: Women in Luxury conference New York May 9
  10. How the smartest brands ensure great CX
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