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Oct. 14, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Boucheron visits luxe soundscapes with ‘Quatre 5D Memory’
  2. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  3. Dom Pérignon pays homage to Jean-Michel Basquiat with exclusive Vintage drop
  4. Kim Jones departs artistic director role at Fendi
  5. Bulgari unites with Fender for limited-edition watch launch
  6. Dolce & Gabbana modernizes fall/winter 2024 campaign
  7. Selfridges owner secures major investment from Saudi Arabia’s Public Investment Fund
  8. Ferrari, Hermès lead global luxury brand growth in 2024: Interbrand
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Clé de Peau Beauté crowns Power of Radiance award winner
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Boucheron visits luxe soundscapes with ‘Quatre 5D Memory’
Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
Dom Pérignon pays homage to Jean-Michel Basquiat with exclusive Vintage drop