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Dec. 13, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Sephora introduces new concept for SEPHORiA 2026
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
  10. Gucci studies connection in spring/summer 2025 campaign
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