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Jan. 11, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. ‘Gucci: La Famiglia’ asserts vision for next chapter
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  3. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  4. Chanel unveils new handbag campaign starring Jennie Kim
  5. How culturally-aware influencer trips can successfully launch luxury products
  6. Dior builds five-story statement flagship in Beijing
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Dior takes a step towards film with latest perfume ad
  9. Mandarin Oriental ushers in next chapter with updated visual identity
  10. Vestiaire Collective replaces CEO
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