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March 13, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
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  5. Nina Ricci loses creative director
  6. Béatrice Goasglas appointed CEO of Tag Heuer
  7. Clé de Peau Beauté names The Power of Radiance Awards 2026 recipient
  8. Oceania Cruises builds new brand identity
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