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Dec. 23, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Laura Burdese to succeed Bulgari CEO
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Dior builds five-story statement flagship in Beijing
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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