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Dec. 17, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP
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