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Feb. 21, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Balmain Beauty presents first prestige fragrance
  2. The RealReal returns to San Francisco
  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. Luxury retailers need to compete with mass brands in personalization: report
  8. LVMH buys French publisher Les Editions Croque Futur
  9. Miu Miu Manifeste pop-ups kick off across Asia
  10. Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
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