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Dec. 18, 2025
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Apparel and accessories

Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director

November 30, 2020

Olivier Rousteing became the creative director of Balmain in 2011 at the age of 25. Image credit: Balmain

 

By Sarah Ramirez

As fashion houses look to reinvent themselves for the next generation of luxury consumer, French label Balmain continues to be at the forefront under the leadership of its groundbreaking creative director.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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