Gemma A. Williams

rimma@mobilemarketer.com

In the aftermath of the pandemic, wellness is the new luxury

August 23, 2022

Are KOL collaborations still important for luxury brands in China?

August 22, 2022

“Collab fatigue” is a myth, says new data from StockX

August 19, 2022

Why brands need pop-ups more than ever in China

August 18, 2022

The best strategies to tap China’s luxury resale boom may be the simplest

August 17, 2022

Why luxury sneakers are the new social currency

August 16, 2022

How fashion brands can craft an effective glocalization strategy

August 15, 2022

Would Chinese shoppers buy a “Made in China” luxury bag?

August 12, 2022

Gen Z keep their cool with China’s new sunwear trend

August 11, 2022

China recalibrated: Why luxury must consider changing their global game

August 10, 2022

When it comes to hard luxury, China’s digital natives want real-life experiences

August 9, 2022

Shanghai’s luxury retailer Secoo sued by Prada

August 8, 2022

First skirts, now paintings: Dior faces more copycat accusations in China

August 5, 2022

Marketing experts’ top tips for brand collaboration in China

August 4, 2022

How China’s Gen Z threatens luxury as we know it

August 3, 2022

After lockdown, China is eager for some “revenge tourism”

August 2, 2022

Can luxury help China’s young renters DIY their dream homes?

August 1, 2022

Celebrities put their might behind China’s sustainability agenda

July 29, 2022

The good old days: Why nostalgia amplifies brand collabs in China

July 28, 2022

Penfolds, Richemont and Burberry turn out for Hainan Expo

July 27, 2022

More than hype: Virgil Abloh’s enduring legacy

July 26, 2022