Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"67336acc050188a336144268b80e24f0","s":"ce2e2cde16a0c174"}
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