Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"4c324c52a557de4db61b06d510bdc5b0","s":"56ae48c2d730da2c"}
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