Avery Booker

rimma@mobilemarketer.com

From marketing officer to growth leader: Luxury brands reinvent roles

December 7, 2017

Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights

December 6, 2017

Mobile wallet opens new channel for building customer loyalty

December 4, 2017

A stratospheric $450.3M Salvator Mundi sale: Power of brand and rarity prevails

November 30, 2017

How behavioral authentication can reduce fraud during the holidays

November 28, 2017

7 key elements of quality

November 27, 2017

Q3 2017 luxury site performance analysis

November 22, 2017

Key changes to make to your annual kick-off meeting

November 21, 2017

3 questions to ask before embarking on a direct-to-consumer approach

November 20, 2017

Luxury brands missing LGBTQ opportunity

November 17, 2017

Last-minute tips for Black Friday marketing

November 16, 2017

Nicolas Baretzki on Montblanc: “We are aiming to become a serious player in the connected watches market”

November 15, 2017

Knockoffs: Implementing an effective and cost-efficient enforcement strategy

November 14, 2017

Can an “autocratic” Chinese owner give Lanvin a second life?

November 10, 2017

Faces of Luxury: Conversation with Steve Feldman, cofounder and president of Renovation Angel

November 9, 2017

How brands and influence marketers can avoid trouble with the FTC

November 8, 2017

Learnings from China’s Golden Week and how to prep for next year

November 7, 2017

How to engage luxury consumers through experiential marketing

November 6, 2017

Why emotion is key to ecommerce

November 1, 2017

Producing loyalty programs without focusing on incentive-based benefits

October 31, 2017

Has creative’s well of originality dried up?

October 30, 2017