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April 28, 2026
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Luxury Memo special reports

Automation – Luxury Memo special report

August 17, 2018

Automation may seem antithetical to luxury, but smart brands can integrate it without compromising quality. Image credit: Mandarin Oriental

 

By Danny Parisi

As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.

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  1. Porsche to drop stake in Bugatti Rimac
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  5. Hermès posts 5.6pc rise in opening quarter sales
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  8. Dior goes for gold with flashy J'adore campaign
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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