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Luxury Memo special reports

Automation – Luxury Memo special report

August 17, 2018

Automation may seem antithetical to luxury, but smart brands can integrate it without compromising quality. Image credit: Mandarin Oriental

 

By Danny Parisi

As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.

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  1. Nordic nations setting luxury trends of tomorrow
  2. Armani Beauty gets at heart of things in ‘Behind Makeup’ campaign
  3. Luxury Living Group unveils branded community featuring Bentley Home
  4. Fortnum & Mason packs in cheer with Christmas campaign
  5. Don Julio creates ode to Mexico with Miami exhibition
  6. IWC Schaffhausen celebrates horology with Amsterdam concept
  7. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  8. Luxury shakes hands with Indigenous designers
  9. Diptyque reopens Madison Avenue flagship
  10. Balenciaga goes Hollywood with ambassador appointment, collaboration
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