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Jan. 27, 2022
  1. Hugo Boss debuts modern rebrand with star-studded campaigns
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  3. Boucheron commemorates historic rendezvous with new collection
  4. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  5. Kering, Estée Lauder Cos. among most inclusive companies: Bloomberg
  6. Chanel gets consumers talking with runway horse
  7. Day’s wrap: Chanel, Bentley, Brioni and inclusivity in luxury
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Luxury Memo special reports

Automation – Luxury Memo special report

August 16, 2018

Automation may seem antithetical to luxury, but smart brands can integrate it without compromising quality. Image credit: Mandarin Oriental

 

By Danny Parisi

As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.

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  1. Hugo Boss debuts modern rebrand with star-studded campaigns
  2. Young people are buying less, buying better through luxury: Klarna
  3. Boucheron commemorates historic rendezvous with new collection
  4. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  5. Kering, Estée Lauder Cos. among most inclusive companies: Bloomberg
  6. Chanel gets consumers talking with runway horse
  7. Day’s wrap: Chanel, Bentley, Brioni and inclusivity in luxury
  8. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  9. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  10. 90pc of EV shoppers acted on online advertisements: report
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