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Aug. 1, 2021
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Apparel and accessories

Balmain goes on complex quest for handbags

January 11, 2021

Caren Jepkemei stars in Balmain’s newest campaign for the 1945 bag collection. Image credit: Balmain

 

By Nora Howe

French fashion label Balmain is finding its way through a labyrinth of PB monograms in a stealthy campaign for its 1945 Heritage bag.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  10. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
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