British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"77ea98faba109e3024b4398be90c6b69","s":"73286d22c5837280"}