British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"3d296b278dd9e46505b1ab02095c9266","s":"553f8bed08b450c1"}