British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
{"ct":"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","iv":"e663fc4d9bcea4d4eba00bdef691afed","s":"b2da1f737312b3ab"}