British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"9e1411b36f0abfb11e3357843ddb29b9","s":"4141496b4dfbd3eb"}