British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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","iv":"45a7fe1bf7ddc1c1f2e43b6f05f237c3","s":"7e5d110c2b07c63e"}