British label Stella McCartney is introducing L.IL.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
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ZyvkBrjDt\/kxYQQz0tP3B9\/s200a5\/sRVvQrDHzRSookYsq0NJ6vgrMSprZOzoEYIPi\/N0UklGBJgMahOyJQdJ+9BWhqShEGsJdm77weo0tpIdH8PfDuB7rQkanyOb0Av9sGTLzNib05OuvZoyLHsPIym2dKJl40NdE\/h8d2DPesyQcqf9yLbtpdIm7DJVOjZDNunSjxjcOQLTE5k07O3sPh31Tj7D+5n\/woYAXnYOD\/dSC9YvOBhQ6tjmR8nqCZZhBB4PuUUyIKMxf6HH6t+4VohAYsrMHPkMdbOV\/YY9ZzfQ\/nqsVWy9+u+fYV5JDJ\/4cew5p9Tufad2WByGGylskgx6ImretFIP6BkBDUi\/Cq+ZEpsk7+ngmUowd8IvzVJrvJPABiyfP+UQl3fsV\/gNOncV1+g67hLTM\/jJa6stDdYPLhDna9FylE9BvxvyqfcHCCpcxaDEBrCngAfeGlNdS8dDtU+aOEvgs2qAriMuhNpNoRnbNPQ4Uk7PdLAgpjAf1XYG43Ml3EjmvS58eybToWyK4kPH5KTevVV2u+K0JmojHWK5TScIoPcPMAW\/uwxISee\/P1FCFf5xJ9Maos3rqPrYOFw2a65Ofnh3GSOVJcemhvSWlqdLE23YivwBr57lp4Qb7Q0N7AA9UjWBdi7id1pyxL\/dNjcB3hO3cEMbTYGey6R4rGwm0yCpJDZD+biIwnL6kbIIdsbgxeS+s5Qazq9UzNRBC2hyvA6uK2\/6OwbStW\/jNpbPbQboxUoa3MbsQXbh4xaKdjsgfVjrKbDVheHrRgi5xAzG\/6YTu6uP1s\/yUcYaXvFcWt8Dc+FP\/jcK2no\/sFTKp4dOuMO97ye5C4J8rOw25DSRURnM\/Qj6ECPMlh5ujVrrlw3EkeJ9VP4qpDFtl5EXIC4t\/r78OpaHsvYeq0WGVsrVBpSiEFoUdKmv5KSE0wmrJ5JzRWWeo3gUCtjrzQVVYs73QEPFy0h2tUsAdTNSbBUgXgaEHE4L2jlwWTuHSwVE+VRFSRzEzX5u\/dAW+OJo2Re0X59haD7OgWTbt9c2IOg5CXwsvoWkEL\/zkLZmOdZquqojyP2Pi3maaVVhr6OOoLnXcPRS9vy3PvOENQBX7+UZH8XXKzY2h+jVKmLZ7JS9NDSUUEk4\/Se2IyFEyipZJYj0FLQ5LJYdl+ab87UcUWmUlLHa3I4zp1YCaq3SXQxZFVUY4vEC7h9PQXd5v+o4zAz+VAvvGufewFSG3sVcFZwgBHHrVtBI9PKxUA5Dbi610NjaaV736fKeXiJDu0\/3j6QCEfIHZRJlx7PB4WisRacdl0fT87MM7qJ+kS7pkn9lk61iNHQaHBETFmvrH1pivr2w1Ui77XcP2EbOsfx7xvMXNmppAf7KeMFNHaRJ\/LaOnXf9LqqTA3n2ZYl54z2vMg5WaDseskIDpNSTrNHskL7NbT4WYant3XExis1aEdF\/NqbxDYwGnRmmKZR1B5623+mN13DtfHDEdFEG0WPOXW9iFLtjAV4yQ5wZD3+inQG\/ndGEW5bGR8L0rC6zdo2VY1p6jN+pOogHrOK\/Jy0PVObEz3iZfD\/ifQINjIjOA\/O3jEl6xzMPKRwBK7JpTskLJ9dX4sbRhi+8LELxQQJu8tHHNX3h4Kq2BhHaRw547ifa3j4w5W\/nEr3g\/VDR1pAjR5VfxM4EhLICCgF\/xy1Urc4XsvJ+zjYNTCBJQl8Sc8qlEYJRpZNaPOkMKDot+rkOixTIkfK9fKf3Xa\/0x8+SkNk7cXdBQuRX9sdLGDtqDWjCQtt\/IEyyUgIlmnrhh0+EQaGptsQ7\/iUGCwiajpF+l0uJkjN9ew0xADtvOywyvNdvZlC0h3OzN1nk+5Jp7tkjmSQLwP08swd9zSX2bHYdFrFL8wjtE+Spon5jEk5yMQ5PUQNYIdClqFTkK\/ENnMN7m63A\/A1EeoK3yBeBXVVGDXaHsXqDfeU3L+EYDj4Sdawu5LwgbY\/jUqcbl+vWTK\/tJO3LLLj9cWS23JktDyi7sVcUq0YGd5hhe3NdWmMIEMBgBraZ2104FGillYEaQD3EC1E\/ZX8Lee\/svRUiB9cbaWd\/p\/hvt0rNoPbpaIuk7lr9dST85kvleQ++2Fphymd1QJLv7Npg0E3DeNq0w66NF9Gl4bcMIK4keXAA506lxYBs6yShFVsUImWm4sHFRExhae6e0TxoJmxQ1Uxy\/jHyj8c46LJtEmksRdTjGVIg6VCIKwEtudIIRKhL51fQYLD76sCrgIFfAYunKp8Nk8v8yHM8A4KyE+HhqCdEeDqIhGPADjd57IxrmuLAeMk45nMsV5TVDWIjs","iv":"4026314fdf6e25de4a205a23cfe57f60","s":"35309b5a8449697b"}