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Multichannel

Bang & Olufsen teams with Opening Ceremony for Form 2i headphone promotion

April 30, 2014

Maluca Mala for B&O Play and Opening Ceremony Maluca Mala for B&O Play and Opening Ceremony

 

By Jen King

Danish audio and video company Bang & Olufsen has partnered with retailer Opening Ceremony to increase awareness for its B&O Play Form Ai headphone collection.

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  1. Piaget scales Place Vendôme flagship
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  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
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