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Internet

Barneys cuts back mailers to expedite online transactions

March 2, 2012

 

By Rachel Lamb

In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market.

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  1. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  2. LVMH refreshes presence at VivaTech 2025
  3. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Saks dedicates flagship windows to ‘And Just Like That...’ display
  6. Louis Vuitton captures creativity in latest high jewelry campaign
  7. ‘Sustainability is no longer an option – it's an expectation’: Bain
  8. Alfa Romeo signs on as sponsor of Italian sailing team
  9. Rebag links with Luxury Stores at Amazon
  10. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
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