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Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  5. SMS text messaging, world's most successful communications channel, turns 25
  6. Regulators in Italy probe Sephora, LVMH for youth marketing
  7. Elevated moments differentiate luxury experiences
  8. Top luxury campaigns of 2023: Vestiaire Collective, ‘Think First, Buy Second’
  9. YSL Beauty refreshes US ambassador roster
  10. Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
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