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Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. JW Marriott, Flamingo Estate roll out new wellness experiences
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. Chase opens new Sapphire Lounge in Las Vegas
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