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Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Longines announces latest Ambassador of Elegance
  10. Dolce & Gabbana introduces advent calendar this season
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