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Barneys humanizes brand experience in video effort

August 9, 2012

 

By Tricia Carr

Barneys New York is pushing foot traffic to its flagship Madison Avenue location in New York via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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