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Barneys chooses charity alignment, social contest for shoe floor campaign

July 17, 2012

 

By Tricia Carr

Barneys fifth floor shoe department
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.

The Perfect Pair campaign spans in-store and online, with Barneys donating 10 percent of sales from the shoe floor this week and $1 for every participant in a contest. Consumers have the chance to win a $5,000 Barneys gift card and to be featured on the retailer’s Facebook page when they submit a love letter to their favorite pair of shoes.

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