Luxury Daily
The authority in luxury news.
March 6, 2026
  1. Diptyque partners with music platform ColorsxStudios
  2. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  3. StockX fetes anniversary with Detroit pop-up, online auction
  4. Moncler returns to Rome for spring 2026
  5. Louis Vuitton, Formula 1 kick off 2026 season
  6. Kering establishes two new internal divisions
  7. Chanel returns to roots for J12 watch campaign
  8. Architectural Digest announces AD PRO Directory launch
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. Luxury on trial: What will stand up in 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Barneys chooses charity alignment, social contest for shoe floor campaign

July 17, 2012

 

By Tricia Carr

Barneys fifth floor shoe department
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.

The Perfect Pair campaign spans in-store and online, with Barneys donating 10 percent of sales from the shoe floor this week and $1 for every participant in a contest. Consumers have the chance to win a $5,000 Barneys gift card and to be featured on the retailer’s Facebook page when they submit a love letter to their favorite pair of shoes.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diptyque partners with music platform ColorsxStudios
  2. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  3. StockX fetes anniversary with Detroit pop-up, online auction
  4. Moncler returns to Rome for spring 2026
  5. Louis Vuitton, Formula 1 kick off 2026 season
  6. Kering establishes two new internal divisions
  7. Chanel returns to roots for J12 watch campaign
  8. Architectural Digest announces AD PRO Directory launch
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. Luxury on trial: What will stand up in 2026
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Montblanc opens first Sydney door on historic George Street
New faces cover Jo Malone London campaign for English Pear
Prada Group logs 20 consecutive quarters of growth in 2025

67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
Diptyque partners with music platform ColorsxStudios