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Mobile

Barneys tries for mcommerce in Vanity Fair mobile ads

September 24, 2012

 

By Tricia Carr

Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Seabourn to broadcast 2026 World Cup aboard luxury cruises
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