Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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KKBzdQNSfb1KtnyLO8viUpbAnrG+PIUooNiYogPHligAaYLQ1xFWq9ill\/qe41VoC6SXlW9s0oNvE\/W2grzfBbqXD9rUm+8Ll8F142qlTdJtFG0BhJPbHBqD\/ExQfIENC1qaWS76tU7HLopBXkCy3T5JjpwxmiNEbbS5OgJnZiZyt4XvYp6PJ\/rDbZQQWARUIe0cQT0qtamR2RQvMxqVPornKl4dd+NChe9he2+HpRhMqCl2a1aR3xuostT0IgKN1+G7pzYBAWF011yyvnOrNAEzZB+Z7kGGi5RRIYGVF1aA+CFHngoMbmSYyC4EUVCtvM4hqWYN2US1T+Vd0iDAfkE0xj9S5TZtOdvRISq\/YZdSR1KkhZYQbUGGqT++Zdu7WkV1M0krFf6BU2AmAt05yYYofQnjvaqRCJSUJB4dQmNbIBmmJICVj4WGssB8TmFANyE7vnQ1lhaXBpr0wgFjgLOvdeAjMzR5P\/aRgUUBdO\/zGwyxNaEH9in2x3BNIicTaMUOhFacYRjB\/MKiwUV5MY9lkrQKUruAyfYymAfjFePTBqVI9eRw48x5uvkpSuHL09Sv\/gWt0YqU6+NqchoWC0NcTRof8Xaef3FckvKONKk\/HaVoM69jHcRC81XrD0J+naZxmnYnztcEn\/J00he7mACz0qX1OAjTxuo9u53cvWqqz9yFINzWPC2fdWAytJfta8fY7nBkn0OaYn2sohDqrmC60D9JvdmRTzvKN\/gffv8kPEW2F3szzk82pVPjq15qEZu0zgiraDZe\/u9lQuspgOOlvEqD+kYWoUnfwJHDwFpiopfJVBgwalG0Fu798R7iFAQXAujGBoqk+sefTao0WEopeohpP7gx9p40XptL70zOBkBsnBLrWe+M7Z9SmXigRDEL2h3AiHArXxWt+vGzcBvK342dWuYjwkOJyrWQY6PbMCupDMGgcAT1Qe\/kr84g4bjSganeZIEcQJWDoygm5GipVnxSWLXkAKnF1zTWjM5vJakCgnUi1ij1bWVYYIAjHFKK6gakg6c28nirh7FwB4OCRjxzFYbh54Gh\/NXoeQb1AxJFevYmlDMF+kM46jPVmEhvZKPhXFJEAG5Jebm+sGvywXMk65imkpZUX5RPr3GkdWM6O+UsUUMaS3BJZ5F1YxrA7xkscc1UjFRfznYihdAEPbw7RUSHo9WGh3\/vqdMynauBbJy7l5SjpAJfnK\/Li0NjJZWHQFz0SRlWDiqdwct5EI71cfqk2BK2pzjO7NnyaucUoWD3OrmwNzq8yK1tc8vl6sSJXvnjVVmqXYf1rf3OgtpzV5RPfx4J\/KGTG+H\/giviGhIlhlyo47DBykFmq950PhK1QjDRpcidj8rIK2EQ4TJmjjFUuQxFX5D1te8kFSF2LFK2h4V35+pidJ0JHWnsyAwU7E5Zt7XVh8aJO\/5eifqyJKPsLdVswlA2pTIWusx62mPpRoyWC3bu2GIBC7Ff\/wKse4nyKQZCtcyqguNk2lT58v1oLL+2cNFuiec\/zsGiazUQhnKUtf57Is4HhkZKmi5I44aW2ZNp4MJ\/n1Oj69oGCCw\/wGoIQO1GNNHKNmVgbVoPan1aqT3TdXQLVc+hwQixKBeh6prNSdaGr4L6\/wIPVZFwZsB43J649dZzr9ETO8SAJhrreLYYEdJqd3rZ0QMrwP9aqNFmLnOxmKt7VkjiFW1Aez9UhNlGc0ClejC3OLMPzmWVnIfUHlAg+QezeozIsYSXIp\/Ow1vvpGrwmzK0v3c\/RG9\/FZMvl+d41b26rsdIWTGO\/xxjB\/RY5bpbRJNHo+JjHOW6ZLXYqVbu7qtKRg7vXdsuFKVqtyGInVGhwTTVznrquvYktaIiyFEipOi6q08TVa6eftI1vtzhyK9kJZqJwBW3AMy5WqPXSUciXSOkOWtIDkNdIySaQZ2xQel61JvUApqsBusLlQrn5RoosN44bgHSH2zzbTzOIpJ+7TsLj6Mfom2ZNPGEjJmz\/9NnxspKf4rnaM6UPY0obDStKUaMWBwaBAVgz+4lgjBN08V5LVY17ASCjls54AL8\/EuhDq0e0p91VU2Yk\/7frYGac1nDx2RZvX2PN66SUKXX7yAVSUud8qLFcpChxTgAEdZGHK+BuOE8MjA5cEmFa\/uGSXk\/BRTrb21jJxIe5uTjZmi2xlXeN7XnNt9AbSmrmTxSP0Y8BpMJtbTVENhWcE\/izagVjmqlBjzjSlaI0DLrKvzPDYnIzkly5naLqm25miRTNK43Gc6m\/T2LGNUMn+G3sWSSPHRQ9IG+B92OpnL9zT2IK8Ohw\/6847gQuurlacXtKTieu+1sI6t2NSVqoyYC4WRNipovvGKk68jwnjpUnOPHVJRyh+1N7ft9jqcaOK2qcuTIozursmIlRti4GgdRxwemfBrzKKKDu4n225V9ricrDBWbEYeooO\/66lk8VyEoPQkCSqtMUW70jWPT7USo1MLBmVGmaIhGYaX2WGSwDULDYrQ6M3WSxXJPCpIXVpBcPplPI8stml8AnROGF+vAZt4U64TrtYIWdyN6eIcnMZuUf5s7eNwpwqvQ4r27lXKJTtyeWGixFsX\/jkWeOsG7AkZx1+oycZnUDZeK9uF8VHgEvc5ssWpaN2bINJLK+CJglQeXbTWww8oYGzGH7CT63pR4kUffzK1zP69DmRi8itoSYsvgbH9k99m7o4hmt75ImEKdJomp6bzaV7xVU6DfYfU+DXYqA6dXwc95H9Nie+uzWlZEuYyh2M292KZmlMm5nlCGhzl9q5o0JugMX+E74zpLpePnWF\/SAGBWlrQqXWm2oeJRrcnTuWujQWvcJbHEYjkDudleD8yrz6TjdMm+QZKuTX\/eNzT1+mce+HGarBMXDGBvt14vAX37B\/1jM8llWm+rIa87fdCqJOFtW9ETUnX0ntIoAzccdGznYmA5J4vy+w06dow9\/Xb2oa1YGrRw3tPrjM7cKYBdO7Djzjg5cfaDgr8FH0QnYFA0Ic0rjQs81QaVq+inv5LFMBq\/n0hgReacAGcamoJBU7\/DoNpDx4\/8x5aKwabZudNOUykgkEgy7VDvPcAhCHBV5EWLHaxavXDYd3LxdyPRHDDULlCGMQKf1s7tkFylmcAnPz0qJ02PMMy3hwcYQGc4aGo41GD7iDREqp795IoavuWsx5MP14ygJlnEsK758mQTXc8p1SVH1Qtbi37KNICiyB+DO8R0iRyK2nZ6oJaHqYTGxcolhD0N+NqoaC3Zu5tCB\/j1ESuJ3GS7C\/EDEtf1vSvoNtfYhcrIRzEBI5bIyRIL7bGSSyxC92Ki1B+MyEdn03r995gM+xnYpLhqa2qlZX0u26ZBqrRXQ3e9Z9zH\/vEgfCN8lzfHjW0sVrflBJrXgTZqojghDiJYnUrabCZjCmcIwFAJHEZIs1+7P59pBJo\/0lxskm+UX9jjnwgm1a1wjNAufuqtV+0zDftPY\/4yPQbpZEqKZjIZALTOItt3v1HkX4O+2tANzZWJlpfkg25PMBt0x0953oEU0o5YBbxfD2lEfP7RJc81+rW8Uk0vWsLoRvutYDaEGl5tPeiA7vSDSrmwmeEsQshO\/zUoEOmf114N8O\/AUCcF4OGjtVSUenT2rEkGQJ113PRddAp95NA6h0AaPbe5M2SuQJF+K88pUz56LDdmL1FEI3N2XyTrAdjWU802iPShsBySbbP2l2Y9GoRWmMlyTColG3x2OQsIpUz5eqbugOjgC9u7qDQWs5DdwMpvlomBEIkpyHDbIA510KqSNxz7FOltrf4Th14BSsJzyy3J54\/m7ETN\/djYt3EddLJKRKmEvSERtlDoQj4Y9AUPwuv5kNPvCw8DScEYCqqIqdTA8oYfC28+voI6WDgT422Hl9jdEcr55QDR+57TZ8I7i+uS2v8p8x41Fe3tF+xVReBfyU1pgIOtr8AAMZKAPy6R37pie02mZXg8t+zpmUjcKS+BQfNR6JDdW5l8j9Q3ya4vHYN4\/+VxXDXYbgvdrkbNH9pm7Rp6OP2Z0WSg4dcAh6lPVOK9OB9Pl412ZAvKiutrUnqIYaiKdlQxfnaqQQ4bFNC8nwbhvXpwk7+7FItjCvmlz42BqbKoPK9M6gGwH05DuDnG+RLR5a2wYRPGKTjOxDAP8XRHHwCnzfPqKBGG+OyRNZQLb+pVnoNuv2MyGJeHeyUZ3n8YPAqz0hohH6tf5yUA5nH8eNtM6GjRJVMIn7LMn5CqIusZRaoT\/Wm1CB0FNCuOahV7dSzxf+Kn9HGfIUqkyFiwm5S\/Jg\/0xNnHEOoYJATm\/JOpafR++BX8BRBr7w13C5AWm6RSc7NIzI9M8lGIBFuueM0iWdgN0Q81\/mLcFoLTk6mxB94PA+up4T\/Dwp7PjTDinLLLWUMLWZgTjyS0ZIwMliIGp3wMEjK2ZPGyWU6BKgVmzjzhUt9TFWB+Hz+1rgIHEyu2dZPQiMndNxTR7aZTFz1QnwtsOb\/tdGRJ6LTFI1krEgO+t2ZAUy8P0VTbCYcE0CuSjgqADIhFvUj1m5L4CseppVivW30YPlpL04LrJJSGOXVDjx8D81lhEmeyhm\/Ws3BZmturBuUXR13isJrjvTR6zicc1\/mF\/RCgKFSjHPw3kh1o+VmhOL+EHL9xejgYqIGqbgpPnqRwltbDzVykfTlb7Y6lbU+Ftt0lFpxKVNkzmUNSnOItGHNGAy4RS06TzA8Hh9PpFZxT8N6z5JXkMfHjdbqG+mUrWzi8ugqzLSSOYm8VcNtQwXkw0gjxyq3vZX3XTRCix4s8NxeICmlLCSegqdyPALTQTr+vpR9grqGxiQufk2NC\/2nimnGpZOdXyG1mkKU0\/52OdRflAjwEfeQn0x+phtCGBz\/cwMYDF3UL9fSGQGZtPQ600xJEKd2joNRH21sUriynh3tzw1vch9Ja9h0rMZ+k5YP9BGVc0nKl5m14dozptxRw\/GjSBIs6U\/x+sVxz7oyMxyBvTpwrjc6JN7G6lyziqcsdZNlSuOFXd9S3ywp\/+nZs1LFu4lmEusfCpv5p51bFfk\/hVeBQ==","iv":"fbe9f2d73fe35152b4c19e79090fd213","s":"0f6e0ff00f136657"}
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