Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"0c9697f2b103f3d90dd52bfd17e041f3","s":"4dc89b4b068fa6f8"}
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