Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"c777ba0f83e9222c1934e53872d1080f","s":"7eb0dc36e6a00c73"}
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