Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"208dfce4da8c9636675a7a9e3d653ab2","s":"2b073722f14f1f88"}
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