Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"17add73e89e8a4559c4b3e5bc2ee7fee","s":"e4aa35213dde308a"}
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