Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"ab38d50b275ba06af5ad03e273785707","s":"a773e22e0976d6bf"}
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