Mobile
September 24, 2012
By Tricia Carr
Retailer Barneys New York placed a banner ad on Condé Nast-owned Vanity Fair’s mobile site, but could miss out on transactions since it did not optimize its content for smartphones.
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","iv":"a797e0c8cebf0b1dd874adef8a5bc14a","s":"241837c2cb887f26"}
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