Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"3ff8dc34a7beb0053bdcbbc1bee6929a","s":"a1fd63f473a11d68"}
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