Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"0b3c7cdfa9c30ab8b41ae95dbed46061","s":"62c7f2287a6dee04"}
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