Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"c8cc58e226b179a3d1b2268eae5ef784","s":"f95713f4acf80a8d"}
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