Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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5hSv6l8sEYTmvp0V5kDw6ldizVb+AjzG\/Y9qUKslanWll8LD6Jj0UyPu22jzgg4cXRTFiF\/k2hhWWBFNGTEOmOaXOa5osWcY2cygRmeBUzFEchuC9rhC2tsPxDBYXbC4a3eYis\/Kp3KgUH+pQ+w+vPj+hrm2Js7Mppn+804vd7Q1\/NeVcJ2CjYYLac70cL8Fi\/IS9WvTR9uxkfagIThXtIb\/NLCXHPaWIrBKJfEH+3ml18tm+WIA2XR9Ua6Cxk23SJiBvgn9y28yi9U7ouV8TG\/VcgfvKX2KE1YnmAxCoQF8CbmFJnXkCAtYXLoewxMa5LHD\/mnbzgrflYRFSxXDl6xBfCeLHCzy0M611fZmdkUhBKb50XTM2LkeDO8O\/XTK994I8\/2tru3hvsQL7umUUw584cMLC5tHEQR6wH3Ol08Vmb0oJg2bOjlXm+znyvDK\/3f8p8ohcBeGDQFiciFqK4Nm0vGIvatH9VkREkyyfLLpcX1CuRdrUE\/5sSnCM9Pbh03sNJ9IO1GUMnkgTCABkYtiX9GKj0oyRO7PGiI4XDq5e6jv+EQoAcIBt+A+QzHp8\/kHcRuyMRLOB8Pl8yFNUdwOasVqRA9yWGwNpuFWH+ge+kFI61wgmvopgxoYICrhOCSAZOyle4vMWTOm0yynoRW7oAoIkSq7fpX2SPE8DW5cu3eyUd6glL2gbxqj2KKNNgalJCjiEeVGqs2i5Du5kvZU7icCuz8pHSF47zqkXEf4BfOS1lkMCwE0Yl35ZXYHilAarUEKhoGJ2FQgnTB5HY28TZjymvjcc4YUIImLuIF6VW8RtC5b5v4C1G2G5eH+s5xRTybhNID4NEME+vl\/rKzN+RGibMAT85Kty9dJTkR6ycp5ZUVew0rTlvhZ+Ur5rg3ndbaBI2aSw6BKCrYHdcp\/+GhOusod198faBKHckimDnOPmvFAsUWa03m0AradR8mAq05oHHzl8896g6jpnmf6bZIrU+ztPM3WQJ0Zv30\/EZK8Nvs7ej9MOWviaFDyz6BA9EcA5GaI1BI1DNaIvlmd8\/tSZmRg2mo8F87WeYySEoSH3q2NR7gMeMVzQMqWLdDpCygaPvViWEWhhjHQDCdolp32IHywHBUCYrC3uAUI6CHXcVB3zyJ11Wz3nl6DxZxOdizi9SKsAh0PWNyfTM04fvim4NhmyOvu9bIX0yMVBqkwKTtGmqLEUkVFofaeuyV0DwQ8xZPKvBiWEZXhCaBpRPBt2lps1p8LGkbcgwPytydnCY3sf2FTSo+83TqOHjV9Dxb1ozuzbqXdzF9o6sRk9cTVuhN1H42aVvOwFYhzeHgMimqPp\/8zH0+xOh9dym4MzQACABHjXUCYyVB3sA9NXLPgzQVHdr7b4cGixELGilXjB5CPulNbBZspAi0FDXaKM+iOEy8EXKLTTON1e\/68IzaEMulAk5GfBm+ZRi\/5klPRThRKZTpogaT5J5L2kZhwi1jHJeuPaP\/oUCMLogqjLg4RxwfDee5mFikmyB949phHwd6LZHjhFJ8z0Mg0a1YvreN0nS3eAzuV\/KtQSnla3hhL+Da3oY\/C7Spcfjq9u5giQm+yNo50bA4TUpR\/EkbZf1lchMwCUKWjOxqSO7Iyc3XvszMESVABg+rqc35aQHPPH485K3ct6K+JHQ+OulrbA4YObxFuC5Yl2S1G30W7TxwvRJh8lWQHIvPy9BWfojx73JbEHPfhXXSnqaF16Fq8w9Ak9cZKIEpcreYciKhzjd5MfVh2dnIfHc35Z3GRBgGas\/YqmJRtWkcBluOBX+9MGMGUDn7aCpYFdlpGBdAOxBWDfdU4G87lSq0Ssdioga72RkTXUmv6ZEga+84czXGJ3ARQ407aZ1dxovccrUWK3aeN9k+Pwq+Yk3DhBFUMtdc0pHopsUSXePy+P8yfEGVYRtvRGfqMD7uskBgfXSigB6BXQLafhQ\/ZTb5mr7wJENb5A50kPrY0Fl4o1pW60rtraC4f0qoc7YeiLGyLwjJKfQIR9fRGVTOJ49g3PwEblgfdsPy5KAjCOyob66kKRJyUCn5TvnTUcBDEv5PWSFLofWXC09xF+RfkEZYLgdAL+VZODrYGteMCWuluKVhTTSve+KY82usLwlkIJanpJvlXVPFMLxqLxvxKd4WE22+cAHLzwn5yNsaY5EMEjjzGw28ieOV3l7e\/d8RGJOym2QxlbLJuQ7rDlfkVPGpZI2hB9eeKyQKhh+etMt8sJ1QjaT70MUV+wy2usOqgP4rqavAQUc9XNFDUG2VX+4ayBDyncoR0HkA4ZIgguowruyOabG6UjuVA5XyBhHPGDOvFFRqvT4TEmAXjuoONgnKesZdlY6ooQcvVozCy18ev7T+R4bKaGQJ0tl+OIUT+UIr8JLlmYuaa0fgP8fla+d8aAJtUlhI9fvXReLM23r0iZBJ1XJ5z00LxWpq+vtbwBDgYPhCDRf7mtV9LAcWSntYvZe3sgD6AL+rQCnIYE5P2+YyORvcLwUCU2fIIvIqUKX6WsaFNZ4ONehnPifoYQlHY50eGPvsf\/7Ch1o2glGmERwnlBNIvZbQJASDzUS2tKabYjleoVrV+q3d8H7OPudHdb5JZPQvVnHBFYmsGs5YsncRFT3rA8G+fP2hrKwJH2r6syOIxkBj2LpBdvw38yugsEzEErFmQbmBEZNBYh7opXPOdtD86n1SQI461NFvEd+4+G4BFINe52O\/42NpIRahXHXNK5dHrGob+6ojvyG1oR06GqbJ\/aNOlNU8I4b7F1+3rZnbaTYztdue\/IUJtaYcC\/80e8NnIW9uvmKJP7QhXMMUWTju4lOkDMmpIseV39NVE5Sej+mIjRyTRfsRaOh1XAN09NSWt+MP77g27au275ru6hkaHGjob4GqF5gFY3hoN6H151ASoO6aSkhUrVY05WAY3GhJGU3nLzCDT\/WXO+XmfOM8CQ5Br38lCEqTFSaZ0MIPao1ui5whgoAbHgRzCU0xB5g2E3v8ejK5W5EHrUArfQ041Llu5s5K9hrB9UeYBXFgEVb9Sb8hO4ac73bor34zax3H+JUZQHiK7vvWrSIefDIz5vl\/nwZTPwnfhGfeLu5VfBE9+dE5cMxnEgvhnkdMAFvFyDS98BVRgOmvc\/JvlcsIRks5cmx7NiLv\/Q+JOhl8mwV36NXiddmjHkLtpyYKmHb01hp9Ha2RatiBLCjE\/XwFFNAJx31Ea9j9ewt9bnPUxHZl1Il32o\/A3vIGog4r0SSd\/5L0KMWGUELbrsiMDt8kPzl2TFLLrvtzRWR650j0SDpSjq6IdPXf73Y3fy\/q5t7FnGhfcX6RFdz116+KnZMxIF6+cqI5aINvzxZ35YPgiLRvWNYFS0n+sXKs6AADB7tl54Z9Qz7kVW4iXmJMVXjZJr0\/pRhVh4wI6\/KS0d21pHiaygLwbWBo9xjK6U2Sv1BnZb7scBv8iqDuSs8UI39riONGlWkFGgAwttA9\/T+8VQRqh5\/x\/n4MwTgn3+++kap6BEB\/GdNcxtKH6g+VHSazUmcU1nyy4TniKKQTwxSbt42988vh++N2DlsBVpzpjtk7UU5T0MMYfbQKppmNrHzSUakiR8QNxvF1L5LSVI7K7CpTI1L21HLD28jzLcifFW8wFzjnBxdzt4ZlrvooK8VI6K47BNY5RRCVcWxpk1DuStKFo46vrxb+qxxJQWiUKzfE7266htI+6boOHg9JST8CkFAMfL5NSfXTA6UDAt87BflxCUJbKfTG0+dOzIhMaNi0lxG\/aL7jMVD8vC0AmxNaTvOcgb27LUq8oXd72o\/3wLM3CHUzeoHNaD9q8z88wmiVS4mr+wsQNXWDHSfNRi0Q+\/FIGSCbsJ\/tXLM5TxPdWXK\/bzYhUrHlda\/3\/1evpBR9AH2EdJJmDB\/bOUBuWs\/\/bd1nsHRa\/piiHvn97U50bUmUy6JLHVTjZ0DN\/w3Uexl1nOLGEPFbeNhD0mLQYC+xZyQlAeNezSZUa6iQ6M8Ojnx\/c3MQKJnvVvkuVNSfSPKVP1GIUuMBVCuSwPFryDjzBZSWRPjQMDYxbkDCgxfi4vVePKIemFZBppkfWq8CiKLAzO+AEF6czuiWNuFmsOIlHd8\/vykc2vFDrX\/0idvTpVPGkCczjcOe\/fGbKLUfXDnBcPCEOt7BAMKqhx\/fV23vbnKx7MZu1aoo0yZIXL2fv2WOyzUh394raijeUBl0rYJ44xk+vD3dDGBY4+uWdTWUt7LZsQ1TA6+JapbvdhEosyzXwcbQ2+EJHTZ1128dnyHyYb3W4mUI9hyG0ycXv\/jDpwAlMHNOYe\/fIOOQrZ\/oJrTMvoLK+vyTXQVWZCQLCueTImI57i+YEvALLzfageNAGXxEsHGSoKbjERQNBZHUSo\/LtxFltZmOb\/ioEZxL3sRf0JcA4uxcyMhGj8bkoC2WEVZtzHZ8i52KHx+XgicJkWarC\/4jbeY6j7j\/ioON7KtxsPWriXx37j\/AmPdPAeojL1Ww\/MoP2+hwJzlGvKFALRnFkT3AwL+mrgw+Evrq9jk0VqIWOa6BBWt4zyzdCCVomFeD4iaVfU9eobZnpPO0sD8eoANpF0ZR6K6UMrH\/8x\/TiyvdSTkINrVM\/dFnbFgqPjzMlha3KbXEtAPU80ALX597wbrIad93gMYuqDulnyra2DvFdpcZnTVEmA5DjOi\/3eKBtEi4NycV9jGc60UGh3cOnx0lAUtpVeWBcFXN16ElULDibs19aJYS0zf37mxWgZWviybpj7MTaUFjdPjLqohHgydqnAV8TVxE96NDw0waZtwsG+q9XKzO7951uYnJho2VKmDt00Z8ULr85ofIfioQVINC1Q68dqb2BDXRlGwF1\/dvqBBpGlktm6IcuKcbsZXcnJoM1KDIi1aJHOYDud61kbHgeWw3nYwfjKXMbAbIJHXklhfgaQoB4r4pDUkaiZIsaHXBvzzKMtX+NnJBXrkX9NjEg8eQbzhfyffGaL4c71EEF0uwWK3Az27YnSrAup0c79dKr+Gq8ZhqfUdYDxSvi6oHx63UnZxIoA==","iv":"a41678e84fa0419427bb8e6f9458ce81","s":"3b2dcb4c28d42b0e"}
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