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Feb. 21, 2026
  1. Balmain Beauty presents first prestige fragrance
  2. The RealReal returns to San Francisco
  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. LVMH buys French publisher Les Editions Croque Futur
  8. Luxury retailers need to compete with mass brands in personalization: report
  9. Miu Miu Manifeste pop-ups kick off across Asia
  10. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Balmain Beauty presents first prestige fragrance
  2. The RealReal returns to San Francisco
  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. LVMH buys French publisher Les Editions Croque Futur
  8. Luxury retailers need to compete with mass brands in personalization: report
  9. Miu Miu Manifeste pop-ups kick off across Asia
  10. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
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