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Dec. 26, 2025
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior, Rizzoli to release book on Lady Art project
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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