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Jan. 31, 2026
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Hilton hits unit development record in 2025
  2. Saks Off 5th, Last Call locations closing
  3. Pieter Mulier vacates creative director duties at Alaïa
  4. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  5. China’s luxury market losses narrowing: Bain
  6. Don Julio honors Year of the Horse
  7. Largest De Beers London flagship debuts in Paris
  8. Prada Group presents Sea Beyond program updates
  9. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
  10. Balenciaga brings fall/winter looks to NBA 2K26
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