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April 25, 2024
  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. Prada Group sees first quarter sales rise 16pc
  7. Kering rocked by 11pc sales dip in Q1
  8. Christofle opens pop-up showroom in West Hollywood
  9. Nobu to open hotel, restaurant in East Cairo
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Zegna Group raises revenue 8pc in first quarter
  2. Gucci makes splash with 'Lido' collection
  3. Porsche named official electric vehicle of 2024 Met Gala
  4. Sofitel leverages local ties in new campaign film
  5. Double-digit growth streak continues at Hermès
  6. Prada Group sees first quarter sales rise 16pc
  7. Kering rocked by 11pc sales dip in Q1
  8. Christofle opens pop-up showroom in West Hollywood
  9. Nobu to open hotel, restaurant in East Cairo
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
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