Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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","iv":"e04657e66d2065312b3cf9f6d90841cd","s":"a6fbd7f5d631e221"}
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