Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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","iv":"5f9225bb914827cef03143c7b2afd7c5","s":"c7d83d04849a8e3b"}
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