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Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

By Sarah Jones

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. WatchBox looks for growth in editorial integration
  6. Burberry bans exotic skins
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Dior builds five-story statement flagship in Beijing
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Luxury Women to Watch 2017
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