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Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

By Sarah Jones

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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