Fragrance and personal care
July 31, 2019
Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty
By Sarah Jones
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
{"ct":"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","iv":"e8d99f20bdc4b4098347ee10a571ec6e","s":"62e0b7e706f9ed0a"}
Share your thoughts. Click here