Fragrance and personal care
July 31, 2019
Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty
By Sarah Jones
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
{"ct":"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","iv":"a69240f9364f3f6e6819283f72fe0368","s":"e2a10f05f654511a"}
Share your thoughts. Click here