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Multichannel

Berluti sneaker campaign directs attention to athletic footwear

July 2, 2014

Berluti sneaker Berluti sneaker

 

By Nancy Buckley

French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.

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  1. Sotheby’s Realty arms agents with bespoke marketing toolkit
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  5. Coty considers selling professional division to focus on luxury, cosmetics
  6. Accessibility, convenience top draws for online art buyers: Artsy
  7. Tiffany makes exclusive gifting push in holiday catalog
  8. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
  9. Day's wrap: HBC, Tiffany, Coty, Tmall, British Fashion Council and GOAT
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