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Jan. 23, 2019
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Multichannel

Berluti sneaker campaign directs attention to athletic footwear

July 2, 2014

Berluti sneaker Berluti sneaker

 

By Nancy Buckley

French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Brands need to anticipate shift in luxury landscape
  4. Day's wrap: Lexus, The RealReal, Opulent Jewelers, Burberry and Ferrari
  5. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  6. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  7. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  8. Luxury needs to create a dream: Artsy
  9. Kering, Tesla, L’Oreal named among top sustainable companies
  10. Is Patek Philippe headed toward a sale?
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