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Multichannel

Berluti sneaker campaign directs attention to athletic footwear

July 2, 2014

Berluti sneaker Berluti sneaker

 

By Nancy Buckley

French leather goods maker Berluti is expanding its footwear collection to athletic sneakers and created a microsite with a video to explain the new product to consumers.

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  1. Millennials push impulse shopping, flexing brands
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