Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"87a5084d1226daab72a2c343ee504868","s":"79ebf2c59d7c871d"}
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