Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"a0cc35b08e12ed0212c5a4a10346fdea","s":"cc0242fc84a2683d"}
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