Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"52d69cf8d25cba2cf6c70f9ea2327c5d","s":"afa00bc45ebec421"}
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