Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"578e46e2bf66926e26bcdb1552eb8b34","s":"07b1941fc3119e9a"}
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