Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"219068d1e894b9cb1c72b0024b16002c","s":"cb9998f3c669498a"}
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