Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"84b530942d54a89b104e58306d0523e0","s":"916817ab7b2e7c61"}
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