Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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F+qV322fk+5eL69njWz13J9y\/DS1vSRPGchB0srGgc0Ql57n6rPD321mrTyl4dSEWq37kz+fzhtC8O1ZL6f70R2o9uxFvJEyWbPlmNciB9cbv3PKgCmY+IJZuGyjtgBs8by5T7KuHg4eq9j2eA7T6XIR+rOyxAK5Z+QSV9KJjqiTu0uvw4SFET+1ytEnaXVgEZ0vf6QN5UlUcD5EMv0NpeS0CWl7ifBy+8cQBY2kF2jJeqGA2wMUNfXCR0NnThORlEdNL6ddfyFpQbw2GvUf54BIUc0cyiHhQIQUisQKqCD1W8OOunvqA9VDEHFpcPI\/GX+1xoh9Y9T+xj8SgzV\/rHPc5XXx1JCGW9Ukl10G4LUQS3WvQJpleheegoL\/SRI\/QHvkhgsf3qpjiCgEH9vun9Io+NNbM8ado8tFufKVIJRU8VahN95SVDLs6dfNFyC12s3bdLBMz20Eh8rCxiNkDu5CfUFLmMWaXAB3nPOGTbU+zhrvSxzoKYXBQz7bFA7CBAxSIgmqa0HOQks0BLF0yzjKe01oh+QxNDpqQnRdECGjmUXNJF3n17PCFaLfvWUiHAUcfoShrfnls+6j787FTTH1WVBjhwtnTwNKu5C2USE0KshZ094RIsJIOQb2hzSFpmCL2HT0lYySn2+r9FOvofJ2eM9\/Jrck7L3CX5vED5CRvNnFTsor0VfwJyuw3t+JVzeuIsjVMJ8e\/HmLyF4If+LZshxYug\/9lAgqEzFDtjWENv93Dphe+mkpMMMn5vJ5XWkDWjOEOOMFwaEIyOml1Rey6JWjDXNg5N04Z\/XDVuIyMX1i+aaEoY+rYg+9wRTmyMqqjCiPwLoPOsjmuzgq7HQhctyl6JZSgXhgMeGNDOoM3pZRpw0THGXa5Wk33XhbhreoSO7Wapx4bzmCGvdjRhFpXUaRs9wzNGmPOu7lj5hqg13oARf0eIIKEWN4gaUTUdnB9TeOmHH5BmZz8BWW4av5ovD6nekRZORGHwAfBh10id4OiBIqiesTDV07ef5CtzBHqv8GjKB7B\/FVzxpUAIIC+IKaOPDvzgjx7Zo\/KzBoWc5hGnVduhF3RCKpwIElB3sf1kBLYntul1l3IcRnIfdQwXTM1IHVAdf4fAHPUYNdxvD+GOb1elltAY+XksGR+GDneKKBJuK2BBMKLZWRkPvJdlnUydRigZ9b21SzQZhN4nZl3J+Idz6Ewo0eshADS8WHrQMUAa8yvR25EiejuyC4RO2BGoz9NXY1+i4rZEUHjICXmOfrLX+gQd8tr+iC+5zuH7I0T\/IIG8kWPVHF2qiFKenzspazNlrw7W33Bvqr9E5MTcqn2EGgBE1JZMpV9mp7CGuaIcd\/BHwlj2fnkE2xyxJtSDi8QEDupWabWoJ4m1Nqk3RWH2PVLzHdVW9f7RRnt4zUYJ0S02LZsXhZdK00LRsV2elkNh6AVqy4wVXIoSgWBi3HC2hksw0GArqC8OjP9b9hmeuaCLBR3GuhrfLtL2ZXKRu9Mxuo1DXB\/rjvBiqo1cFnTfRsKn4R9sGzw3D2VrbHv\/NiQ\/URbsamc+fkQm3yZzcrK45tzkes\/XI3bWj6rr4zpsYUONmVooR+xgX0Jv7oBTjJOlvhwMvgdlW3pj74WHDfY9yLjnhwU1Mj59liBZxFud\/sxQzvQHkqMo4TIQgCY7w\/2wQsbOCJQOcPssJvV4S6TQW+ntvVIjyeN\/rHCo5t2dx\/0WdzG6VwU3nZ6LxcFFAawrL79A5A89DPWK5bUuYy4j2ZFjLTgur\/5nS0\/RQyPdCEFpyUEtSzHDcYosppb8nB+qIEyI5+xr831ESWQCPwZoPdbkV6nvWdzKgiGbzT1jjLMZUQUSsuP07KbXJZ+j68Y1lu8PcJ1Zzhvwq20j3WH\/P1Ym0nGjdNtLdnvv0RpR7\/1qjoz8o47+aUB876+m\/tHBP7ecNsjUs8xrDlseJbXKhTbzSgyiLa07KgC0GWUvupMwjocfE+m4sfIsr2kA1pzOnevsBhWLiu6sk8+Xxo2BuRiMsoYxlVwByp1Vr4rxkXP12raep0CJ+LzQiH4Z\/F\/jUQocaadB9k32upDbzyMKVL5zRtSQjbDC\/GVtjq96\/MA55AfxBs0bg9Gbm2EFX\/s1BLPRIlsNENaf\/maGQjvQsFtDftj2zdRrmPWd+P8eqhxRf+oSEnrERzwfrTiHEOwxRqwprg8vvgmobhNDeiuCgkQSJXdndLn11hd2AkUe1q0blJ4M+nDnBgHH6QCTsdPB+bNK5QMfFtjOIRzdOFY84elrr17busfAO2Sf\/k0SRQUeMdr3S15\/a6UOWZr8DUtV7V91nQmBs\/l19REHNoDTqwwewv8rFapSs0Pvd0AeCb3HXJksjTUrekCiKji6XK3G1rajW5KHH5Maz4EfP9Artay057Kos4RUiCLOQ3gXhQLt00Y1uR3YyFVyYHkMOz2OImBGc4+ebpECpmTqddoLVu3zTWUdyhKzyD4CrrWBmQfdNkqfBywVzD6YMT91R6ZJAdjU7LqB\/hpLwCqZKCesGb4g\/36Zp2EeWVVVAXw1qmHyw1hL4y0I1g994gG72doJfULiHBEeKHMRuJd4RAw7EN+ibPh9aPO7eszLizSvs9AWYU06m7MqUIBfD+Xl+PqOjXo0rAOlRE3gH8SCDvJ+xTgvx6IBD6ibDIZGF8g0Qp\/F31RAqAEbKSeqpJ6PVS9NobIdIVyEb89LmaQYak\/6NtIcdXKz9qa8ESXP63QfFveGo6QcDTd4SzqUb2kC5GM\/LkFgk9VlTOTfZ0Di9wConmzM3Xoavs3lNPEIqzpCrPXM9D1KdEzCXgO3e5HY\/ntnfk5qPw4Ygwk8awjjDPeC8gTsmUFSn5lFaWp41F4zyQ7zxntpZ3f+j0wLi98s+d8HfPHfWMIhXZLtOgvTRLRjxdcjzNUJW0ETbb6wzS9MULIrD++4IUvwq5sxNQLu8H5c71j9QoSfO9nTHcmoEu5QoPkJ4p2VoRkVLLjAzyzbQa\/4CePuK33q3VXHaO6M5vl5NvJPQIp9+c14PGqJwgeo9VtiHoxgUF1YTpysYIgq3\/3FSn3yhmt\/k88XHXWqCjKgNMkqsSDYJ4\/42qvS8HJACBcAoB7pzO5oklhLg54b32HynkmX2qKuXs\/VxVfAHSKlncciPW1TNHYnVpVm22ncQ+\/b5zTWEnyOMnBH1pZPMLEKC+Op4ylRFJhWzf4rnJGXsBsuwoMtUsqzKJLY8KmUh94DA7ieIXpDWgMKzOYmPHiNrXWdj3hiXMgW4vhEfYN402FrL\/KSeQdEmRL0IpfRu2brGYsudNJ82Uz9eaj2R00cJoe9BMJSkXumVhvg1h2FOTMISHC\/B6xHxMOIYjVVSQTHsoLZfsxZBolLWUkM7y9teNdzRguIiRGJ4\/+OYtDQm07VRXfJgl2ijg36v9pFsJqQvEmCJgG68Qq8KNlFSyzJwYO\/Ags7\/E+raH+hMNvzFTsNg86pj\/haFT+BEvSxVxOeOKV+T8o\/RzKQZZs0gkgCuwcP1PH7tpAkG\/v5SZTRJM2zESAuW\/vAlf+pWUBaAFNa4CFb5SbNHuZeMFW76cZxWvsDBvo4pu+bXB\/049tc6CZCbsxbWZey95KrJbgs3HxKysMlbb6NnWajv4th7qPUsYJRKgFNKI162xXKWi71iM6xPlTx9So+jGi2gv4k0b2RscAcQ03klcvRnkenNiGl1vz4j1vE52OWltiKhtvVIc+R7UTSjeKkY1w5w6rkeZeM3c8asfm1E4T7jnMp6gBg\/+6ow5xYgFu0nPIMI6P3nsraNU3TudFZVgZAfASifISC4q80u8Lfhi47A3eS5pRxpOhATIcoFBwR+7rK6siizTAnqPqjd8PPI39Z7WPTRB0mYaz5jhmesDN0wghp9wQkiK0tT109Ai3waz5YLFKNMhO1kmJBmLq5hgcTQmZrQU2EkL+ZnkbyDyrjfVZc8TFX77Su5b14iMI3YYENeDRkmg0363pQ73+1sKdnjz83gZvErgfJaGwbHXg4TYPDrZ0NazWlBiZvcTQIy2h5VX7Xzkv21A5pIejg36mfUuc5esxVPpJ61jx+6kXebLPMwAsdAOmgL+t6PN660gbScjTESRSBqvix5bVsHKKCPmDFZJ1FsEgnWmjZahaO7JlRSn4m7pzN7Rd9\/3sKFQJDJSQdP+zKQB6nKt7Sbk8oneQu3HKsltlTfkGNFd4EbItsth\/gUs3oXHCF+JnAn\/Gp3oVL8Zegc6z2sc9YbhCOOOlU8T3BYdFj2LGhy2cR\/Oa7UCwSmGJOFNkGl8eoEU+fnVLqgvxkWiGwxyapLncoqMEsIqnQ8+67UnEQiKpY4Q2iz8MugIyu4ClBqGTpDyTqaepucAIEo6ksDrd4wfGCvkrfwB9fV0es0YgIqNhTar56c\/5wGSW85517FUxPdTsJDxWX80FjjfnEX0GAmmBnroz6AE2v+cTFVK4aedeVyRNV+Hgs80dWW76x+rJNM4ZeksRVC8409o0kSNOwGx1rPAhfc6TGdXwBxwq+pVLq0arGs\/zgfBeq0NUpjflF0D4TPx8W9BCC7XPvGLQOeoZa\/Lg==","iv":"eca688f404d1ec7ef26cc00bbefd683a","s":"3839a2e3cdda336d"}
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