Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"9ce026b0c0f76345ee670bfc848c2345","s":"9e154052a39f79df"}
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