Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"f58555f538f03974205a473520c8d100","s":"0ddfa021b3eed1d1"}
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