Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"c98121d2241725d569cb5ae02c6d8a32","s":"53e5f4f805d26ba7"}
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