Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
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","iv":"09a41b523e74baaa68755cdbe9588f21","s":"39607a09d0e8eb8d"}
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