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Commerce

Will luxury brands embrace Bitcoin?

January 28, 2014

 

Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.

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1 thought on “Will luxury brands embrace Bitcoin?”

  1. Mark Lightfoot says:

    I take issue with what Mr Jespersen states – the perceived negative side to BTC. With a Bitcoin merchant solutions company like Bitpay, there’s no volatility to worry about. They offer guaranteed exchange rates. They worry about the price fluctuations so merchants and customers can get on with frictionless transactions, which is how it should be.