- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"d1a2ed61cc478c1d672806fca6bab4f6","s":"4b809f101b0146de"}