Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.
The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.
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","iv":"ffc3e20d9719ae0a05d9366f5a889710","s":"d7fb8ae4efb3af23"}