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Bloomingdale’s hosts live-styling event on Instagram to drive interaction

February 6, 2014

 

By Sarah Jones

Department store chain Bloomingdale’s asked consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform.

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1 thought on “Bloomingdale’s hosts live-styling event on Instagram to drive interaction”

  1. Brandon Moore says:
    May 25, 2015 at 4:01 am

    This worked pretty well for me, follow for follow is a bit annoying because you end up with a lot of followers but also you’ve got a ton more people you are following. If you can sneakily unfollow people after you have followed them, that might work better.

 
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  1. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  2. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  3. Richemont’s H1 sales up 10pc
  4. Marc Jacobs expands ecommerce in China via VIPLUX
  5. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  6. Nordstrom family suspends private ownership plans
  7. Rent the Runway touts alternatives to ownership in multichannel effort
  8. Estée Lauder looks for "fast fail time" within 30 days
  9. What makes the Indian luxury consumer tick?
  10. Four Seasons, Rosewood turn to VR to increase bookings
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