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In-store

Bloomingdale’s elevates in-store presence via BMW, GQ pop-up shops

September 4, 2012

 

High-end department store chain Bloomingdale’s is looking to draw affluent males to retail locations this fall with pop-up shops created in partnership with BMW Motorcycles and Condé Nast’s GQ, likely to make the female-centric shopping experience more tailored for men.

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