Fragrance and personal care
September 4, 2024
Announced Sep. 4, a redesigned site and refreshed social channels join the brand's bricks-and-mortar transformation. Image credit: Bluemercury
By Zach James for Luxury Daily News Service
Leading luxury beauty retailer Bluemercury is refreshing its image as it reaches a major operational milestone.
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","iv":"9a657afc55fef0189c90f5caacd915a1","s":"32844e810906c66c"}
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