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Automotive

BMW advertises to specific users with customized video content

December 15, 2016

BMW Image courtesy of BMW

 

By Brielle Jaekel

Automaker BMW India is hoping to increase attendance at its BMW Festival this year by making a lasting impression through personalized videos that brings individuals into its content.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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