German luxury automaker BMW's mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand's WAP site for Britain.
Begun in September, the campaign was designed to increase brand awareness of the new model and encourage mobile consumers to sign up for a test drive, request a brochure, find their local dealership or get more information. BMW chose Rhythm NewMedia for the mobile campaign with a call-to-action in mobile video pre-roll ads placed within Rhythm's ad network using the media buying agency Zed Media.
{"ct":"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","iv":"075b20a3b3c60ad1487c7383e969edb8","s":"34bd7fd29d2a1c64"}