Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"5ba278a28c19c102b75efe07a22ba5d0","s":"6241b112c5fed204"}
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