Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"b32d7cad73e8b54ef90bb09e4ed27bc4","s":"2bbce0e34d5dc1de"}
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