Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"1d29c58ddccaf9815579f4bcd5f9039b","s":"3e0bda1699aa9fe0"}
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