Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"4294174a3c478c4e4eed506129aa5d67","s":"5f6181ad62053cf1"}
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