Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"fc0e2f6bb497d7056552f8e2590c14b2","s":"75de9b742095143c"}
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