Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"6c9e83978400351babb3058653e01074","s":"2cc8c38e60b82fbb"}
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