Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"7a2f5ab5e47942816adab3dbbef57a68","s":"9ad5de3912375a5c"}
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