Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"72deb4cbd0bda95853ee711fff250ee8","s":"bd8f2eef09cd68de"}
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