Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"125706f0d8ee795ab302af0fcc7d2b61","s":"dff2f7183496b0d2"}
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