Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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","iv":"63420953e9be425b88e4dfe09b66b36d","s":"80fcb879d4e28d8a"}
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