Multichannel
April 3, 2012
By Rachel Lamb
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
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7uODpGNTBYbtkLMWOyR1QlTBCssW2b5zpWGIi4Xy71J+dxS6j2qVZ8Jre\/0wWLvioA5ojDdUpzB6Y2P2bdZbIpGSYwUrQmKUYNpQgxmr1gzlDBTtcPBh2A1reo4ChdJYNy87mjM4S\/hDaurK1ZLpkkurePNu+sXE2ayDIBltNTyo6+\/sEmyUfH0HSLcU7oab4a+r3RYHojY83NeL\/EA+d0krnR+0SpGjRR7Kt9JmxyFNYZhb6IDEKmmxWFDqUKGPiGesbxnmuQTqrLfqcjuaaPAzGGPTb2m1fgWncgvQR2RjO5JWrhgd5LT2DLRvjxpOYppRtuRlfC5W4Gu\/b5G\/gDefGvFcwA3WguNsY06CYuPA1ISb9t0dJOtZH7yowrzWh4EiIsUx8YT0aV7gD\/GxJ0L5E7qe5TUfgaY3JjngT4CniPfXW32N++IehYB6rsLwC1D0b5AIOJi8YrgqjvbfE7YSss\/yL7obOMg0qYsyOtW5CjrgevN\/VKhhL+B6Kz+QOOcmHq9Vm2gRmpPEPiPNwhPYWeYrPMz+T4yscS5t2RD75oDt80lUXxqn7v+D0DSrc3JvtbxJaWCS4icMD3xUhhHlUa9+qEF7uzZ9MFz9qSSv1NDCWg\/lfMtPebY200ejOVB+zWkbzep64tPTBoAUcftCB\/9C8NYmG9gJde39Jfd2K+h6dkZeXizQaVG+GwR6yZesEtFJuemto+ICxT6q2FNnqSERDz6pXc0aB8V3lCaKl1Q\/8KzT7A1akGBoBo\/\/GNWyzUGoP4WI3M4cIYZkObQGflQhGUxAqDVi26cqU015r2oxqEAfFPvazmnHOxqg0r49YRRB+DRO2eHay1szu4VjE7x\/EjXWnWjbTUbWw1FQxQFJbaJv04U5wfZ71OJuzXysZj\/7WQV4U67+XHXaPxnd3xf25cnw8gQPRxP5g8sMXsvXuG\/RCy+BCcsrrBJLlNVL20sdvBb2FEyibCkrcmG893sHNefXG0wnTaBZ4xHRfRC5m4v7\/g525ArlMEV5YgZfZKXOSMf6m6bLqvnFyfWKQ7CCJ8KjppxNu7EY0kbhO+dbcFhdwB91o8vzmM9tOHpdu\/qYLrDELMhpU9aymwXoyEalTS+AmE4ID\/qVKH7alraGFSHEmZ0PS2fC3YFRkAEa4\/Ir18FSM4Zxtvsd5o9zOoR4Z7TQs984yGEMtv6BG6XljbJs56tBTAob923oblQ\/GFzugF\/eVEcHcwQGwkud4\/EXZUo0R1qjNBooz4Ud738AICMMcAbrIT2Mb11ZzItwn1rfP\/OpiCfOQ0U17SJmv\/2i9yemHI4afv3hlBrO9NXXOjLhkAaQQkt3hLMVjEkMK0tH3C0KGdadjR1K1Swn+zCK2yEeb6RF13TQhj0oDtI57VNpT3K3pdQ44vZPOHSwp05FoHz8q70QXkcHz5FgOAWKijHoc9po8669a3nGeYMuonR7voVr\/6iOsl2yQnpw4XbfAAhGpXOTMD7hSzf\/uQqsa6n\/2t9mLUtrvikHz7bLtidrnOc25oqwpFYsaNh8x3jQucwtpXzwV2oVuqkIdgoyYeU4vRouM3q21giIlBXvo0dUIGKkF6cA2TWFXlDSnoSIleQV4ADeHrhIcXF0Q4AQispH9bS92rGhkhww7HmFxGhd4i66BEAYLB6HtNk7QJY0pQECE9cwyLpWd7FlHJhb7vstBMBTqcFdme1Uz+vHmXoiM5AFckxLlE559yC1slc6+doOvml3T1hyI+tgTop\/m+D1GkiQsuAxA4A2uSn7uhbPLMbR8Y1V0T2m7ICo4akkJci8govG+wLPIWoO9fPuRcS+SX7wY0QfqIXNWAWIn3uc8Qvv5T9oBn5hOI2kPUYm072XT9Ygmn6DwkyCGKEPl+8CwRBDe38JQWsyP6eGXqT\/dMRqYQ1NAAcq7g\/m6n2thxRqTitXFa\/xYdQWa8wCU47lj+TeG3S3JzVG10JV7U1H4EHwn6WAqNspDqwBnTeGok77VjXmnMW861YzyEl1iZk3eIomMRdeQx+b55lEY1yxV5LH3HMDpchuFQkV2hQ8RXcW72g3kTZRwSxuVj8msN8BOh4dkJxr+EORylvMyWCRbctYTMK6Et1+\/lR6oBiF2GPMhTn39xgxNTJ0uOruMbVt6lOzqYqhmRHiyezBWUxcyxSi78uXdVnYKNHS1r+expfsHaSQp4GSqeWAryfRaaM85mtuIZU8cA4rrMDTbMuQes+5k5ad2Bvf3Ea2VDQolL8cokEdv2xHjckb0uAWvVyK65hDSqs8ItAyNKooe3EQVFQUoQ4aNgx72SnbFUsX6BEJocjmFqfCVH9o2yzVyFBba8NGdS+oN82Ug6yZStxrbZ4tsI\/XtIYiOUOZjWJz9FXB6VFVs4xTQW8yhL229hlTczOYbpT+mhAtdyGyIMtGGzxfWnPXd6Vd0e2CjyHUmVbPJkTel16yYbRObUYDUR2ASK5iC6tV09pdBwRBtjb54mdXrMqHa4MiVpq3YmPL2nMKYATZOkXY5H3zW+KYH4yqTElAhpjyNstIhAxqXBNHxZSF18\/sViiA9mnqDJvBAel6Cz8g165AKVnrHr88z2eJCUiROSWAi1k4oxQ0QeHuwE5DeTDa\/hEFeg8v3P6mXTTrdf1m7etS\/MkBc3mEVNx1BrvA+xwaOT9lhBKWHvYZt2b3Mp+UTnEL3BtAhUeGJaqzRkiNt87vPFoF6BCV7dP8V84idbWmXgRmsrNd1KPlbW9GSV7MHPcLsLCxTPgsJmDggCRun7ITQ711S\/ixm4LfNXIvtQLjyKkm\/tUT3SFIo8yI3zOCRGm5BTF7Ktrdj6v3FqJKJRPuACkDyZtSMkCVZV+zgNjBcj23qHfVbHQYW\/zC1rIDSdCH8wQYlDjiKchHyb5\/aTiaNFv5H0llwaB8BmI0ZjZgQcwB8qTQql7g78Px3fHyfoVPnuBOeN8pbt5uM+jIgt\/wENppJmX6mMR1fWbXnqprsvhC4WLAiNeUR9jis\/JIQoC+Ev+KkW8XCGVyVMz3\/Dpo9QL8LvlOQYrmlgQQRNuIPRkBhT1s7xiAuPxxTGm8PLDmQ\/nHk9cd49C5kPqkzsdcovWXvSsoIkH5OVnodwHGm+LFgKFVesqh5RPESb+wIu55olypMKAhLRhYia\/jdiVKhdg3IarqQJ6TUc\/Wr\/MFh8N6Cpy92DX1mCMVaC+HHAMhlSrBqA5xuFzIBNUWRufNkUdZYwZKXD5TpSlFg4Yax2JUTqC0ER\/r95rA64G6C8xaFXCnsHP\/4xvrhbmljWZhhBfyNsTN8TRaIva7x+hljHL7qqvIOW48DV91gj1LVvzK8m4C0VjweNEktHe1zUo39HnYLDLHDiC0Q3huYxmUcKAR5oOiLqrbY6dHcNOrHAN8DlPSIWcO5ipqAIlZU4ecWvcNVOgO3spLdqzbQOB0HNgE7px4P4KIqjphXDbnFp8aTHJwIsq7+XN2l\/hMcmbkXHWP7JwAPu2rAImKltsFJWmfu1nEn4gNYowX4X43IXppbqAmlPlgarnugHzEMYzDbl6Zi+\/V1dyPdGs3QGy4j7dnA1YHF9PiWDvIbV4fD1xHsoUeVIgpbmYmyaEG7VghNQxes5rfgwkHaPTCRjEOyYP9KoEYr9DKFj\/CvuedwpB3YZHd2eoN3Koroo6H6ZC4LjWj1Y2J2mSdLRlf8uDfvn1EVvDen5bsnlAW9qTEjk+BYHrPvZpRo9TEghbigKLkbEZTmKIIVLs9nh2VGN1iD8xPbA5jKNocmECJMifRSSRlMtxUhNLsEEMcFeW8QGkNTK3bjYXNzwGVmpXCFus6fS0eM0d\/IzA85JmjHCFlAJ3VEL87qYyhbdptZl0fMyas5J6EBpmGDv0m0udlR1zKo7q8fCPUvgKVOrk9PxmBEBfeUt80O2l5Glcn6gxf9Ku+aTG70v3o4O6WCKAiL1DCdvBmVQdWQfXxT42sS5iU\/uFmodJWhcpMUgz6pegyiBI3cHreMhSiUnhG3gt0MvQkzlC8xqQVG4vPMk8RjrLCcVvKdUcdyNwgWeNku4uGqjH0I4R\/ADAnHHcvGZJ9nMlByJF7EYdlZTQgk6xocsaFK8XQ\/2pVxHaPUgisOOESG95Ep5mbeOtaU3NdXJiq+i1fg\/TWSb1PDz4xhoIkIhIuA7dSUvLku1Nqh8pxpVGvR8YGez3pPI3sMS5l28+t1nGrquwZlzgYFIuQ8rEfo6bx4LyPG8r4bXrvw4YnZziYzrkaL5t8P8Kq2S7qx304vUp+voQ==","iv":"174f3c34b096e3725a1259803c60712c","s":"a5d3b0c9cc1afb80"}
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