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Mobile

Bobbi Brown taps mobile advertising to promote new store

October 26, 2012

 

By Rimma Kats

Estée Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  7. Invite-only driving programs from Aston Martin enter year two
  8. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  9. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  10. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
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