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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"a2b466c43a4b8d4b29f2811f8ac7dc7f","s":"40be2a5f86fbeac0"}
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