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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"6d22d2aebd19071f207b8e3cf5f43c51","s":"8a8fa41ff5f7920e"}
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