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Dec. 8, 2025
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Jewelry

Boucheron revisits fine jewelry fundamentals for ‘Basic Not Basic’

April 4, 2023

The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron

 

By Amirah Keaton

French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. Dior goes for gold with flashy J'adore campaign
  4. CFDA bans fur from New York Fashion Week
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  10. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
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