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Dec. 8, 2025
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Jewelry

Boucheron revisits fine jewelry fundamentals for ‘Basic Not Basic’

April 4, 2023

The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron

 

By Amirah Keaton

French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.

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  1. Dior goes for gold with flashy J'adore campaign
  2. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  3. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Rare Leica with history as papal gift headed to auction
  6. Gucci revisits archival looks in pre-fall campaign
  7. Hermès links holiday to travel with Departures mobile effort
  8. Luxury Unfiltered: Why luxury brands must redefine what they really sell in the era of transformation
  9. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
  10. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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