The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"a1f8f49340278e15b7e9f78072938483","s":"6d27bbd9e8ac9e48"}