The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"fc221153ba4ca92e43147f15f2fab73d","s":"19179b8532bf5ef2"}