The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"63f1ab4722a486258bf1373cc003bb25","s":"06bab3e91487a159"}