The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"fb1c1c6e9f00adf296a89eb65379a65f","s":"da4358e22c86d68c"}