The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"61ec9eed07f4e89333c7e64ad77b26ae","s":"7f4922dd178e7109"}